Cointreau and Dita Von Teese Reveal Details of Partnership at NYC Press Event



    
             Fashion Icon and Burlesque Performer will Represent
                             Cointreau Worldwide
    

    TORONTO, Nov. 8 /CNW/ - Cointreau, one of the world's leading purveyors
of spirits, and Dita Von Teese, international fashion icon and burlesque
performer, met yesterday with New York City and international media in an
exclusive press event held at the Ritz-Carlton hotel to further reveal details
of their global partnership. The two-year deal, which was announced in the
U.S. in October, is a natural fit for the French brand and the glamourous
starlet.
    "We're excited to continue celebrating 'Cointreauversial' women of
strength and spirit with this fabulous partnership," says Barak Orenstein,
Canadian Brand Manager for Cointreau. "Dita Von Teese has created a niche for
her art and her global success is recognized with this venture."
    The press event was created to provide fashion, lifestyle and
entertainment media an exclusive reveal of details surrounding the partnership
including an intimate interview with Dita Von Teese herself. Dita revealed the
core elements of the ambassador program which include the creation of a
signature Cointreau cocktail, international special appearances and a
Cointreau-inspired Dita Von Teese performance. A one-of-a-kind costume
featuring hundreds of thousands of Swarovski crystals is also being designed
for the new show, which will debut in London on December 13.
    At the heart of the partnership is a synergy of the values that both
Cointreau and Dita Von Teese share, including a unique outlook on how
elegance, style and glamour is defined in today's decidedly modern culture.
    "Cointreau's famous martini-glass cocktails, and Dita Von Teese's
renowned martini glass performance, conjure up the glamour of a different era
that is the essence of the 'Be COINTREAUVERSIAL' signature," says Justin
Weston, Cointreau International Director. "Cointreau's stylish cocktails are a
hallmark of the return to glamour and the ultimate accessory for the
COINTREAUVERSIAL woman."
    Editors attending yesterday's press event were given an exclusive
first-look at the Dita Von Teese portraits shot by world-renowned photographer
Ali Mahdavi. The images, inspired by the Parisian spirit of the Cointreau
brand, capture the timeless glamour and femme fatale nature of Dita Von Teese.
Additionally, Dita Von Teese shared with attendees her personal thoughts on
the Cointreau partnership, details of the new Cointreau-inspired performance
and her inspirations for glamour.
    "It is only natural that we would come together around a cocktail glass,"
says Dita Von Teese of her relationship with Cointreau. "They are a brand
which transcends fashions and trends, and their many famous cocktails offer a
truly stylish choice in spirits."

    About Cointreau
    ---------------
    Created more than 150 years ago in Angers, France, Cointreau is the
world's most famous crystal clear spirits. Cointreau's distinctive
square-shaped bottle, with rounded shoulders and warm amber color is
recognized worldwide, as well as its subtle taste - a perfect balance of
bitter and sweet orange peels grown and meticulously selected for their
quality. Cointreau is best known as being a key ingredient in the most popular
cocktail in the US; the Margarita. In 1948, socialite Margarita Sames combined
Cointreau, tequila and lime to create the original margarita. In addition,
Cointreau is an essential ingredient in top shelf cocktails, like the Sidecar,
the Cosmopolitan, and the Cointreaupolitan, its newest interpretation which is
the latest hit in trendy bars throughout Europe. Its versatility, defined by
its capacity to combine the richness of its flavors and aroma, make it a
perfect choice neat or on ice.
    Today, more than 13 million Cointreau bottles are sold worldwide and
Cointreau remains the authentic choice of many top bartenders in the smartest
and most fashionable bars.

    About Dita Von Teese
    --------------------
    Renowned worldwide for her astounding performances featuring her
signature elaborate props and Swarovski adorned costumes, Dita Von Teese is
the international queen of Burlesque and a muse to fashion designers
worldwide. With the ability to bring pin-up imagery to life, Dita allows
admirers to relive the golden age of femme fatales and glamour girls, while
gracing the pages of fashion magazines and starring in events held around the
world.

    Live Cointreauversially. Drink Responsibly.

    (C)2007 Cointreau Corp. COINTREAU(R) Liqueur. 40% alc./vol. Imported by
    Rémy Cointreau USA, Inc. New York, NY. Cointreau Bottle Design(R).
    Banderole Design(R). E. Cointreau Seal Design(R). E. Cointreau
    Signature(R). Cointreau Label Design(R). BE COINTREAUVERSIAL(R).
    www.cointreau.com.





For further information:

For further information: or images, please contact: Aimée Savard, LexPR
Canada, (416) 542-9140 ext. 3364, (416) 788-6719 (cell), (416) 542-9141 (fax),
asavard@lexpr.com

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