Cohn & Wolfe Wins Campaign of the Year at CPRS Toronto ACE Awards



    
    C&W's Crock-Pot(R) public relations campaign takes top awards in PR
    industry event
    

    TORONTO, April 22 /CNW/ - Cohn & Wolfe won Campaign of the Year award for
its outstanding public relations program for the Crock-Pot brand at the
Canadian Public Relations Society's ACE (Achieving Communications Excellence)
Awards Gala last night. Having won Gold in its category for Brand Development
Campaign, the Crock-Pot campaign topped all other Gold winners in every
category to take the industry's prestigious 'best in show' award. The
Crock-Pot program was based on the concept of 'Crocktober', a month dedicated
to slow cooking.
    "Cohn & Wolfe has far exceeded our wildest expectations with this
award-winning campaign. We are overwhelmed with the results we have achieved,
from soaring sales to media buzz, to revitalizing the Crock-Pot brand in
Canada," says Jamie Libregts, group marketing manager, Jarden Consumer
Solutions Inc. (makers of Crock-Pot).
    Cohn & Wolfe's team took home another gold award in the Best Use of Media
Relations category for the campaign "50 Years of Granny Chic - Corningware
Stove Top". C&W created this campaign to support the re-launch and 50th
anniversary of Corningware Stove Top - the iconic bakeware embellished with a
blue cornflower. Re-introducing the Corningware Stove Top to media through
themed media materials, a 50's themed media event and a national media tour,
C&W was able to position the Corningware Stove Top as the new "must-have" for
today's kitchen.
    The firm also received a silver award in the Community Relations category
for "Save the Leopard Frog," a campaign conducted on behalf of Credit Valley
Conservation and a bronze award in the Best Use of Media Relations category.
    "Cohn & Wolfe partners with our clients to develop strategic
communication programs that influences their stakeholders and delivers
tangible business results. Being recognized by our peers as having succeeded
in that role is a great honour for us and for our clients," says Peter Block,
Managing Partner, Cohn & Wolfe/Toronto.

    Cohn & Wolfe Canada is a national public relations firm with offices in
Toronto, Montreal and Calgary offering a full range of communication services
to corporate, government and not-for-profit clients across Canada. Cohn &
Wolfe is a wholly-owned subsidiary of Canadian-owned RES PUBLICA Consulting
Group affiliated internationally with the Cohn & Wolfe Canada network,
providing access to offices and expertise throughout North America, Europe and
Asia.





For further information:

For further information: Nell Crichton, nell.crichton@cohnwolfe.ca,
(416) 924-5700 x 4085

Organization Profile

COHN & WOLFE

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890