Cognos(R) to Acquire Applix



    - Acquisition of Leading Analytics Company to Extend Cognos Financial
Performance Management Leadership -

    OTTAWA & WESTBOROUGH, MASS., September 5 /CNW/ - Cognos (NASDAQ:   COGN;
TSX: CSN), the world leader in business intelligence and performance
management solutions, and Applix, Inc. (NASDAQ:   APLX), a publicly held company
based in Westborough, Massachusetts and an industry leader in analytics, today
jointly announced the execution of a definitive agreement for Cognos to
acquire Applix. With this acquisition, Cognos expects to further extend its
position as a leading independent provider of financial performance
management.

    The planned acquisition is a cash tender offer of $17.87 per share, which
equates to approximately $339 million or $306 million net of Applix cash on
hand. The transaction is subject to the receipt of regulatory approvals and
other customary closing conditions. Cognos expects the acquisition to be
completed in the fourth calendar quarter of 2007.

    "This acquisition is a terrific strategic fit for Cognos. Applix will
broaden our solution offering and provide Cognos with an innovative, 64-bit,
in-memory analytics capability," said Rob Ashe, Cognos CEO. "It will also
bring into the company a very strong employee and customer base that has been
committed to performance management through high-impact analytics. This is
another major step forward for Cognos in delivering leading performance
management solutions to finance and across operations."

    "We believe that this combination represents a great opportunity for the
entire Applix community," said David Mahoney, president and CEO at Applix.
"Our customers, partners and employees will become an important part of
Cognos, which will allow the company to further enhance its position as a
leader in the analytics market. Our organizations are very complementary, and
I feel that they will blend together to create a leader in the financial
performance management market."

    Applix will complement Cognos flagship products -- Cognos 8 Planning,
Cognos 8 Controller, and Cognos 8 Business Intelligence -- specifically in the
area of financial performance management. Applix performance analytics will
give customers new and enhanced capabilities to analyze and optimize financial
performance. This will include improved analysis and optimization of large,
complex financial performance data; strong finance self-service capabilities
such as business rules management; new solution areas including profitability
analysis; and innovative technology, including Applix TM1, a patented, 64-bit,
in-memory multidimensional OLAP server.

    With trailing 12 months revenue of US $61.2 million and year-over-year
growth of 45%, Applix is recognized as a leader in the financial analytics
market. The company and its global network of partners help more than 3,000
customers worldwide manage their business analytics needs. Customers range
across a broad variety of industries including insurance, financial services,
banking, healthcare, pharmaceutical, telecommunications, manufacturing,
consumer goods and retail. Incorporated in 1983, Applix has been publicly
traded since 1994. Applix has also been recognized by numerous industry and
analyst groups for being a technical and strategic leader in the marketplace,
including being positioned in the Visionaries Quadrant of Gartner's CPM Magic
Quadrant.

    Conference Call Details

    Cognos will review details of the proposed acquisition at 8:45 a.m.
Eastern Time, today, September 5, 2007.

    Listeners can access the conference call at 866-249-1964 for North
America and 416-915-5651 outside North America, or via Webcast at
http://www.cognos.com/company/investor/events/070905.

    An archive of the Webcast can be accessed at
http://www.cognos.com/company/investor/events/070905 following the conference
call. A replay of the conference call will be available from September 5, 2007
at 10:15 a.m. Eastern Time until September 19, 2007 at 11:59 p.m. Eastern
Time. The replay can be accessed at 416-640-1917. The passcode for the replay
is 21245986#.

    About Applix, Inc.

    Applix (NASDAQ:   APLX) empowers agile enterprises by offering the only
complete Business Analytics software solution. The Company is focused
exclusively on providing a single, cohesive Performance Management and
Business Intelligence solution, with strategic planning, forecasting,
consolidations, reporting and analytics across financial, operational, sales
and marketing, and human resources departments. The Applix platform, powered
by the renowned TM1 analytics engine, reaches farther, deploys easier, and
reacts faster than any business analytics solution available today. Applix and
its global network of partners help 3,000 customers worldwide manage their
business performance and respond proactively to the marketplace. Headquartered
in Westborough, MA, Applix maintains offices in North America, Europe and Asia
Pacific.

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance. Cognos brings together technology, analytical
applications, best practices, and a broad network of partners to give
customers a complete performance system. The Cognos performance system is an
open and adaptive solution that leverages an organization's ERP, packaged
applications, and database investments. It gives customers the ability to
answer the questions - How are we doing? Why are we on or off track? What
should we do about it? - and enables them to understand and monitor current
performance while planning future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at http://www.cognos.com.

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.
Note to Editors: Copies of previous Cognos press releases and Corporate and
product information are available on the Cognos Web site at www.cognos.com.

    Important Information

    This document is for informational purposes only and is not an offer to
buy or the solicitation of an offer to sell any securities. The solicitation
and the offer to buy shares of Applix's common stock will only be made
pursuant to an offer to purchase and related materials that Cognos intends to
file with the securities and exchange commission. Applix will file a
solicitation/recommendation statement with respect to the offer. Once filed,
Applix stockholders should read these materials carefully prior to making any
decisions with respect to the offer because they contain important
information, including the terms and conditions of the offer. Once filed,
Applix stockholders will be able to obtain the offer to purchase, the
solicitation/recommendation statement and related materials with respect to
the offer free of charge at the SEC's website at www.sec.gov, from the
information agent named in the tender offer materials, from Applix or from
Cognos.

    Cautionary Statement Regarding Forward-Looking Statements

    Certain statements in this press release regarding the proposed
transaction between Cognos and Applix, the expected timetable for completing
the transaction, future financial and operating results, benefits and
synergies of the transaction, future opportunities for the combined company
and products and any other statements regarding Cognos' or Applix's future
expectations, beliefs, goals or prospects constitute forward-looking
statements made within the meaning of Section 21E of the Securities Exchange
Act of 1934 and Section 138.4(9) of the Ontario Securities Act. Any statements
that are not statements of historical fact (including statements containing
the words "believes," "plans," "anticipates," "expects," "estimates" and
similar expressions) should also be considered forward-looking statements. A
number of important factors could cause actual results or events to differ
materially from those indicated by such forward-looking statements, including
the parties' ability to consummate the transaction; the conditions to the
completion of the transaction, including a sufficient number of Applix shares
being tendered, may not be satisfied, or the regulatory approvals required for
the transaction may not be obtained on the terms expected or on the
anticipated schedule; and the parties' ability to meet expectations regarding
the timing, completion and accounting and tax treatments of the merger; the
possibility that the parties may be unable to achieve expected synergies and
operating efficiencies in the merger within the expected time-frames or at all
and to successfully integrate Applix's operations into those of Cognos; such
integration may be more difficult, time-consuming or costly than expected;
revenues following the transaction may be lower than expected; operating
costs, customer loss and business disruption (including, without limitation,
difficulties in maintaining relationships with employees, customers, clients
or suppliers) may be greater than expected following the transaction; the
retention of certain key employees of Applix may be difficult; Cognos and
Applix are subject to intense competition and increased competition is
expected in the future; the failure to protect either party's intellectual
property rights may weaken its competitive position; Cognos is dependent on
large transactions; customer decisions are influenced by general economic
conditions; third parties may claim that either party's products infringe
their intellectual property rights; fluctuations in foreign currencies could
result in transaction losses and increased expenses; acts of war and terrorism
may adversely affect either party's business; the volatility of the
international marketplace; and the other factors described in Cognos' Annual
Report on Form 10-K for the fiscal year ended February 28, 2007 and in its
most recent quarterly report filed with the SEC and the Canadian Securities
Administrators, and Applix's Annual Report on Form 10-K for the fiscal year
ended December 31, 2006 and in its most recent quarterly report filed with the
SEC. Cognos and Applix assume no obligation to update the information in this
communication, except as otherwise required by law. Readers are cautioned not
to place undue reliance on these forward-looking statements that speak only as
of the date hereof.




For further information:

For further information: Media Contacts: Cognos Steve Milmore,
781-313-2403 steve.milmore@cognos.com or Lois Paul & Partners, LLC Jessica
Sutera, 781-782-5789 jessica_sutera@lpp.com or Investor Relations: Cognos John
Lawlor, 613-738-3503 john.lawlor@cognos.com or Applix Charlotte Locke,
508-475-2441 clocke@applix.com or Citigate Cunningham Jena Murphy,
617-374-4216 jmurphy@citigatecunningham.com or Investor Relations: Applix Milt
Alpern, 508-475-2450 malpern@applix.com

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