- Meg Dussault to Highlight How Performance Management and Business
Intelligence Improve Decision-Making in Sales and Marketing -
BURLINGTON, MASS., June 4 /CNW/ - Cognos (Nasdaq: COGN; TSX: CSN), the
world leader in business intelligence and performance management solutions,
today announced that Meg Dussault, director of corporate positioning, will
deliver a keynote address at the Sales Licensing Alliances & Marketing (SLAM)
Conference on June 6 at the Hyatt Regency Tech Center in Denver, Colo.
During the session, Ms. Dussault, noted co-author of The Performance
Manager, Proven Strategies for Turning Information into Higher Business
Performance, available on Amazon.com, will discuss how Performance Management
and Business Intelligence play pivotal roles in better aligning organizational
goals and strategies for improved decision-making. Ms. Dussault's remarks will
be tailored specifically to showing how actionable, consistent and streamlined
business information and metrics fuel sales and marketing efforts and combine
to drive corporate performance. Slated to begin at 9:15 a.m., MDT, her speech
is titled "A Better Way Forward: Leveraging Business Intelligence and
Performance Management Solutions as Catalysts for Improved Decision-Making in
Sales and Marketing."
"Business intelligence and performance management solutions are a key
part of today's sales and marketing departments and a topic that has been
requested for by attendees," said John Cargile, Managing Editor, Software
Business, which is organizing SLAM. "Meg Dussault has been one of the people
driving the push for prioritizing these solutions and will provide valuable
insights for data-driven decision-making in her keynote. Cognos is a top
software company and we're happy to have them share their expertise and
best-practice examples at this year's SLAM Conference."
SLAM 2007 focuses successful business development models, sales
strategies, licensing technologies, partnering, growth opportunities, and
marketing issues facing software companies.
Ms. Dussault's visionary keynote is part of a fast-paced industry event
tailored to the goals of software sales and marketing executives, managers and
team members. This year's conference will have added emphasis on Software as a
Service, Selling Solutions, Sales Demonstrations, and Perfecting the Sales
Force Organization for Fast Growth Software Companies. More information on
SLAM 2007 can be found at
Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.
Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at http://www.cognos.com.
Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.
Note to Editors:
Copies of previous Cognos press releases and Corporate and product
information are available on Cognos' Web site at http://www.cognos.com.
For further information:
For further information: Media Contacts: Cognos, Inc. Carrie Bendzsa,
613-738-1440 firstname.lastname@example.org or Lois Paul & Partners Jolene Hajj,
781-782-5849 email@example.com or Investor Relations Cognos, Inc. John
Lawlor, 613-738-3503 firstname.lastname@example.org