Cognos Launches New Book on Proven Practices in Banking Performance Management



    Latest in Cognos' business book series helps banks focus on making better
decisions, by function, that drive overall performance

    BURLINGTON, MASS., September 25 /CNW/ - Cognos(R) (NASDAQ:   COGN) (TSX:
CSN), the world leader in business intelligence and performance management
solutions, has partnered with industry thought leaders on a new book offering
critical insights and proven practices in banking performance management.

    The Performance Manager for Banking, developed in collaboration with BI
International and PMSI Consulting, is based on the concept of information
"sweet spots" - or key decision areas - and offers bank managers and
executives an aggregate view of best practices taken from the most
thoughtfully designed and successfully deployed banking performance management
initiatives.

    Covering strategic industry topics such as risk management, product
management, and customer service, the book reviews typical challenges and
business issues applicable to each function within a bank, and then details
solutions that are based on proven banking practices implemented by the
world's leading banks. Templates are included to illustrate what information
is required, and how each function - and which role within each function -
needs to see it.

    "Operational efficiency and organic growth are fundamental benchmarks in
the banking market. The challenge is finding innovative ways to service the
customer to separate you from the competition. Understanding and incorporating
industry best practices is a solid first step to optimizing the business
model," said Serge Couture, Senior Manager, Business Intelligence Competency
Center, Laurentian Bank of Canada.

    The Performance Manager for Banking taps into both the authors'
collective expertise in performance management and Cognos' extensive footprint
in the financial services industry. Critical insights, proof points and
recommendations provided in the book reflect many of the successful
performance management strategies Cognos has powered for over 1,000 banking
customers worldwide, including 9 of the top 10 banks in Europe and all of the
top 10 banks in the United States.

    "Regardless of a bank's size, geographic scope or product mix, the
challenges remain the same - increase revenues through effective cross-sell
strategies, mitigate risk, adhere to industry regulations, and maximize
operational efficiencies through greater visibility into performance," said
Frank McKeon, Financial Services Industry Director at Cognos. "This book
spotlights the critical partnership between key decision-makers across a
banking organization, and the people who provide the necessary information
that drives better decisions. The book offers a strategic framework for banks
to help leapfrog the gaps between first implementation, proven practices and
strategic deployment of business intelligence and performance management
solutions, on an enterprise scale."

    The Performance Manager for Banking is the first industry-specific
iteration of The Performance Manager, released in January 2007, and builds on
the foundation initiated 10 years ago when Cognos originally commissioned The
Multidimensional Manager - 24 Ways to Impact Your Bottom Line in 90 Days and
The Multidimensional Organization: How to Deliver the 24 Ways. Demand led to
the printing of more than 400,000 copies, many of which remain in use by
organizations worldwide today.

    About the Authors and Availability:

    The Performance Manager for Banking is now available for order direct
from Cognos at http://www.cognos.com/banking.

    It was authored by Roland P. Mosimann, Chief Executive Officer, BI
International; Dr. Richard Connelly, Chairman, BI International; Patrick
Mosimann, Founding and Joint Managing Director, PMSI Consulting; and Meg
Dussault, Director of Corporate Positioning, Cognos, in collaboration with
Laurence Trigwell, Associate Vice-President of Financial Services, Cognos, and
Frank McKeon, Financial Services Industry Director, Cognos.

    About Business Intelligence International:

    BI International is a global expert in providing the frameworks,
structures, and analytics that allow businesses to properly manage risk and
performance. Since 1995, with The Multidimensional Manager and subsequent
DecisionSpeed(R) framework, BI International has pioneered core principles for
aligning information needs with roles, decision-making processes, and cascaded
goals to drive performance. In 2004, BI International also launched its AlineT
Platform for on-demand Governance, Risk, and Compliance. These Software as a
Service (SaaS) solutions seek to 'right size' Fortune 1000 capabilities so
they become affordable for small and medium sized companies.

    For more than 10 years, BI International has led the development of key
business intelligence solutions for companies both large and small across the
Financial Services, Manufacturing, Pharmaceutical, and other industries.
Beyond its direct customers, BI International has influenced thousands of
companies worldwide through its thought leadership, frameworks, workshops, and
design tools. For more information, visit the BI International Web site at
www.aline4value.com.

    About PMSI:

    PMSI provides practical and commercial solutions to drive performance
with data-driven decision-making using a combination of business consulting
skills, data integration, and analytical capability. The design of a
successful performance management solution requires the expert understanding
of the business decisions and drivers across various responsibilities and
functions. PMSI acts as a bridge between the insights needed within a business
and the potential IT capability and delivery. The focus is to fully leverage
the innovative use of technology and create highly repeatable, business-led
solutions while reducing cost of delivery. PMSI's experience ranges across
industry sectors and markets; this cumulative business knowledge and
flexibility of solution and approach is of particular value to its clients.
For more information, visit the PMSI Web site at www.pmsi-consulting.com.

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organisation's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at http://www.cognos.com.

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.

    Note to Editors: Copies of previous Cognos press releases and Corporate
and product information are available on the Cognos Web site at
www.cognos.com.




For further information:

For further information: Media Contacts: Cognos, Inc. David DeRosa,
613-738-1338 ext. 3317 david.derosa@cognos.com or Lois Paul & Partners, LLC
Melissa Lane, 781-782-5755 melissa_lane@lpp.com or Investor Relations: Cognos,
Inc. John Lawlor, 613-738-3503 john.lawlor@cognos.com

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