Cognos Extends Higher Education Industry Leadership, Launches New Performance Solution to Optimize Tuition and Enrollment Planning



    Cognos Enrollment and Tuition Planning Blueprint empowers colleges and
universities to analyze tuition revenues, forecast enrollment and better align
academic programs with growth

    SEATTLE, October 23 /CNW/ - Cognos(R) (NASDAQ:   COGN) (TSX: CSN), the
world leader in business intelligence and performance management solutions,
continues to extend its higher education market leadership, announcing today
the launch of a new performance solution designed to help colleges and
universities drive more efficient enrollment and tuition revenue planning.

    While enterprise resource planning (ERP) systems are used by many higher
education institutions to capture important transactional information about
students and programs, these systems offer very limited insights in critical
areas such as tuition revenue streams, time to graduate, graduation rates, and
overall financial performance. To be successful, colleges and universities
must be able to track progress against enrollment objectives, and tie that
progress to the downstream impact on curriculum, lecture demand, and tuition
revenues.

    "Better visibility into enrollment and tuition planning is a
business-critical issue that higher education institutions absolutely need to
address. For many institutions, enrollment planning is a key pillar in the
strategic planning process, from which short and long-range programs and
service plans are developed," said Michael Zastrocky, Vice-President for
Higher Education Research at Gartner.

    The Cognos Enrollment and Tuition Planning Blueprint offers colleges and
universities a complete performance management framework, integrated on a
single platform and tailored to each user's needs. Admissions staff can
analyze tuition revenues, forecast enrollment and effectively plan for current
academic and resource availability and future growth; recruiters can evaluate
the effectiveness of prospect outreach, then apply lessons learned to future
planning; and administrators and faculty can report on performance in order to
meet regulatory demands and effect improvements.

    "Our experience of using the Cognos Planning and Business Intelligence
tools has been an overwhelmingly positive one. The Cognos Planning tools have
reduced the effort required to complete the student planning process, while
providing a more flexible and accurate planning model," said Des Butcher, Team
Leader, Corporate Services, Information Systems at the University of Warwick.
"The partnership with the Cognos Innovation Center has been mutually
beneficial, allowing us to partner with their experts in the CPM area, while
sharing our knowledge of the higher education environment. The resulting
Blueprint gives us a solid foundation from which to extend our student
planning model and achieve further benefits."

    Using out-of-the-box functionality from Cognos 8 Planning and Cognos 8
Business Intelligence (BI) - including dashboards, analytical reports and a
pre-configured data model - and encompassing higher education industry best
practices, the Cognos Enrollment and Tuition Planning Blueprint lets users:

    --  Model relevant business and environmental drivers of enrollment and
growth. Enrollment can be tracked to the desired level of detail, such as by
faculty, curriculum or class

    --  Project tuition and student fee revenue out to relevant planning
horizons

    --  Track and project the amount of tuition discounting taking place at
their college or university. The model enables tracking of absolute discounts
in tuition, as well as effective tuition discounting through student grants
and bursaries which are applied to tuition fees

    --  Track and more effectively manage retention, and manage transfer
rates to other faculties

    --  Project capacity and flag potential "lost opportunities" from courses
that are oversubscribed

    --  Initiate marketing efforts for underperforming programs

    "Enrollment and tuition planning is a fundamental activity for colleges
and universities. These two areas are interlinked and, by extension, are
connected to many other critical activities and business processes across the
institution," said Terence Atkinson, Director of Government and Education
Solutions at Cognos. "The Cognos Enrollment and Tuition Planning Blueprint
offers improved visibility into these core areas, enabling managers, faculty
and administrators to better understand and plan for changes in demand, adopt
new strategies to deal with the evolving market for education, and ultimately
assure the ongoing legacy of their institution."

    Available immediately to customers, the Cognos Enrollment and Tuition
Planning Blueprint is the second higher education solution launched by Cognos
in less than three months. In July, Cognos teamed up with Exeter Group and the
National Association of College and University Business Officers (NACUBO) to
deliver an online, interactive solution designed to help colleges and
universities compare tuition discounting management strategies with a peer
group and industry norms.

    Cognos is a recognized leader in delivering performance management
solutions for colleges and universities. Over 1,000 higher education
institutions worldwide use Cognos, including Southern Methodist University,
The George Washington University, University of Minnesota, University of
Toronto, University of Ulster (Ireland) and University of Wollongong
(Australia). More information about Cognos solutions for higher education can
be found at www.cognos.com/higher_ed

    Note to Editors:

    Cognos will be demonstrating the Cognos Enrollment & Tuition Planning
Blueprint at the 2007 EDUCAUSE Conference, Booth # 737, Washington State
Convention & Trade Center, Seattle, WA, October 23-26, 2007.

    About Cognos Performance Blueprints:

    Cognos offers a full suite of Performance Blueprints to address planning
and performance management process areas that directly impact an
organization's ability to create business value. Both functional and
industry-specific process areas can now be automated, streamlined and
transformed to help organizations quickly create more business value.
Developed by the Cognos Innovation Center for Performance Management, the
Cognos Performance Blueprints are a key component within the Cognos
Performance Management System, which combines technology, best practices,
analytical applications and solutions, and a broad network of partners into a
single performance management solution. For further information on the Cognos
Performance Blueprints see
http://www.cognos.com/innovationcenter/blueprint.html.

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at http://www.cognos.com.

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.
Note to Editors: Copies of previous Cognos press releases and Corporate and
product information are available on the Cognos Web site at www.cognos.com.




For further information:

For further information: Media Contacts: Cognos David DeRosa,
613-738-1338 ext. 3317 david.derosa@cognos.com or Lois Paul & Partners, LLC
Kristen Orfanos, 781-782-5852 kristen_orfanos@lpp.com or Investor Relations:
Cognos John Lawlor, 613-738-3503 john.lawlor@cognos.com

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