Cognos Customers Select Cognos 8 Go! Mobile for Blackberry to Speed Decision-Making



    Leading organizations gain timely access to relevant information for
mobile workers with Cognos' proven business intelligence capabilities,
integrated with the BlackBerry platform

    BURLINGTON, MASS., November 14 /CNW/ - Cognos(R) (NASDAQ:   COGN) (TSX:
CSN), the world leader in business intelligence and performance management
solutions, today announced that Dorel Industries, Mark Anthony Group and
McGuigan Simeon Wines have selected Cognos 8 Go! Mobile to help speed
decision-making for executives and front-line mobile stakeholders across their
organizations. Cognos 8 Go! Mobile is purpose-built for the BlackBerry(R)
wireless platform from Research In Motion (RIM) (Nasdaq:   RIMM; TSX: RIM).

    Cognos 8 Go! Mobile provides convenient wireless access to the most
relevant operational and strategic performance information, delivered through
the reporting, analysis and metrics capabilities of Cognos 8 Business
Intelligence. The solution delivers a rich mobile-client that allows
executives or front-line mobile workers to use their BlackBerry smartphones to
read and securely interact with personalized corporate information and make
informed decisions while connected or offline, and regardless of location or
time.

    Dorel Industries (TSX: DII.B, DII.A) a global consumer products company
which designs, manufactures and markets a diverse portfolio of powerful
consumer brands, such as Schwinn, Mongoose, Cosco, Safety 1st, Maxi-Cosi and
Quinny, recently selected Cognos 8 Go Mobile to streamline the delivery of
performance information for its executive staff.

    "Our management team is traveling often, so having this easy mobile
access to core performance information is a great capability to offer them,"
said Ian Farthing, VP Corporate Services, Dorel Industries Inc. "Cognos 8 Go!
Mobile is a very unique and impressive solution to address a growing need for
mobile access to key corporate information for improved, efficient
decision-making."

    Mark Anthony Group, a manufacturer and distributor of fine wines, premium
beer and specialty beverages including the Mike's Hard Lemonade brand, has
been using Cognos 8 BI since the late 1990's for increased visibility into key
business drivers such as internal metrics and the competitive landscape. With
Cognos as its standard reporting tool for sales and marketing, the company
intends to bring Cognos 8! Go Mobile to its sales force for on-the-go access
to account reports.

    "Cognos 8 Go Mobile offers us a highly portable reporting solution for
our mobile sales force," said Michael Der, business intelligence manager, Mark
Anthony Group. "With mobile business intelligence, our sales representatives
can quickly gain key, up-to-date insight into account information while in the
field."

    Founded in 1992, McGuigan Simeon Wines is one of Australia's largest wine
producers, employing 800 staff. The company markets more than 50% of its
harvest in the UK and the U.S. McGuigan is upgrading its business intelligence
and performance management systems to Cognos 8 Business Intelligence (BI)
enterprise-wide. The company also purchased Cognos 8 Go! Mobile to provide its
senior management with access to dashboard reports on their BlackBerry
smartphones on the road at any point in time.

    "At McGuigan, we understand that information is the key driver to
success, especially when operating in international markets. That's why the
cultural change is just as important as the technology. Together with Cognos
we'll provide our people with comprehensive training so that they'll fully
understand and embrace the new capabilities in Cognos 8 BI," said Ryan Klose,
CIO, McGuigan Simeon Wines. "In order to strengthen our international B-2-B
relationships we are even considering inviting our business partners and
suppliers to join our BI platform."

    "Customers want to extend the reach of their mission-critical client and
organizational information to the BlackBerry smart phone for right-time
decision-making from any location," said Leah MacMillan, vice president of
product marketing, Cognos. "By selecting Cognos 8 Go! Mobile, these customers
are at the forefront of the drive towards better client service enabled by
more efficient business decisions."

    "Mobile business intelligence is a growing priority for organizations
that want to improve decision-making and gain a competitive advantage," said
Jeff McDowell, Vice President, Global Alliances at Research In Motion. "We're
pleased to work with Cognos to raise awareness of Cognos 8 Go! Mobile among
enterprise customers deploying the BlackBerry solution."

    About Cognos Business Intelligence Products:

    Cognos 8 Business Intelligence (BI) delivers easy-to-use BI with the
right context, through familiar interfaces, at the right time. To further
enable faster and more effective decisions, Cognos offers additional consumer
modes that bring BI to the familiar working environments of every worker.
Cognos 8 Go! Mobile helps users make more informed decisions in context to
quickly improve individual effectiveness and organizational performance when
mobile, while enabling IT to further leverage existing investments in Cognos 8
BI to continue lowering the overall cost of ownership. For further information
about Cognos BI Products visit:
http://www.cognos.com/products/cognos8businessintelligence/index.html

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at http://www.cognos.com.

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. The
BlackBerry and RIM families of related marks, images and symbols are the
exclusive properties and trademarks of Research In Motion Limited. RIM assumes
no liability and makes no representation, warranty or guarantee in relation to
third party products or services. All other names are trademarks or registered
trademarks of their respective companies. Note to Editors: Copies of previous
Cognos press releases and Corporate and product information are available on
Cognos' Web site at http://www.cognos.com.

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5545805




For further information:

For further information: Media Contacts: Cognos, Inc., Carrie Bendzsa,
613-738-1440 Carrie.bendzsa@cognos.com or Lois Paul & Partners, LLC Jolene
Hajj, 781-782-5849 jolene_hajj@lpp.com or Investor Relations: Cognos, Inc.
John Lawlor, 613-738-3503 john.lawlor@cognos.com

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