Cognos Customer ENECO Energie Wins Ventana Research Performance Management Leadership Award



    - Netherlands energy provider wins Operational Performance Leadership
Award for Customer Operations; three other Cognos customers are finalists -

    BURLINGTON, MASS., November 5 /CNW/ - Cognos(R) (NASDAQ:   COGN) (TSX:
CSN), the world leader in business intelligence and performance management
solutions, today announced that ENECO Energie has been awarded the Ventana
Research Performance Management Leadership Award for Operational Performance
Leadership in the customer category. Award winners and finalists were
recognized at Connections 2007, the Ventana Research BI and Performance
Management conference, in San Francisco.

    The Ventana Research Performance Management Leadership Awards recognize
organizations that have demonstrated leadership in orchestrating people,
process, information and technology for optimum business impact. The
Operational Leadership Award is presented to an organization that has notably
improved its operational processes and systems in the areas of sales and
marketing, supply chain, and manufacturing or customer operations such as call
centers and field service organizations.

    Based in the Netherlands, ENECO Energie's Cognos performance management
platform is based on the Balanced Scorecard methodology and has helped the
company decrease its accounts receivable balance by approximately EUR 10
million. The company also gained higher process efficiencies in its customer
contact center and billing department resulting in a savings of approximately
EUR 2.5 million. By raising conversion rates on marketing campaigns and
gaining insights into customer segments for direct mailings, ENECO has saved
approximately EUR 1 million.

    "We are extremely pleased to be recognized with this award for
Operational Performance Leadership which highlights our work in customer
operations," said Ton van den Dungen, manager of the Business Intelligence
Center of Excellence, ENECO Energie. "With Cognos, we have the ability to
manage performance and customer interactions based on top-quality and timely
performance information. We are able to make decisions and take action that
drive tangible results for the entire organization."

    In addition to ENECO Energie, the following Cognos customers were
recognized as finalists for excellence in their respective categories:

    --  arvato services for Operational Performance Management Leadership in
Supply Chain. With Cognos Business Intelligence solutions, arvato's retailers
have seen a 90% improvement in stock availability, a 95% improvement in
on-time delivery, an increase of 20% in sales per square metre and a decrease
of 15% in returns.

    --  Best Buy for Finance Performance Leadership. With Cognos Planning,
Best Buy automated many manual tasks and simplified financial processes which
let its financial analysts spend more time focused on the business versus
chasing data. Best Buy was also able to cut the time for its month end close
in half.

    --  Compassion International for Information Technology Leadership in
Business Intelligence. With Cognos Now! for operational business intelligence,
Compassion International has been able to dramatically decrease the number of
manually processed donations in its system. This has enabled more of the
10,000 plus donations that it processes every day to go quickly and directly
to the children who need it, instead of lingering in its system awaiting
manual processing.

    "Performance Management is the next big wave of adoption in
organizations," said Mark Smith, CEO and EVP Research, Ventana Research.
"These awards showcase world-class innovators who are balancing strategies,
plans, and initiatives with performance management solutions to maximize both
the financial and operational performance of the business."

    "All our customers are improving decision-making across their
organizations through performance management solutions," said Dave Laverty,
senior vice president and chief marketing officer, Cognos. "These award
winners are all innovative organizations that are driving improvements to
decision-making through performance management initiatives. Their success with
Cognos showcases the visibility and control that is achievable through our
performance management solutions."

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at http://www.cognos.com.

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.

    Note to Editors: Copies of previous Cognos press releases and Corporate
and product information are available on Cognos' Web site at
http://www.cognos.com




For further information:

For further information: Media Contacts: Cognos Carrie Bendzsa,
613-738-1440 carrie.bendzsa@cognos.com or Lois Paul & Partners, LLC Jolene
Hajj, 781-782-5849 jolene_hajj@lpp.com or Investor Relations: Cognos, Inc.
John Lawlor, 613-738-3503 john.lawlor@cognos.com

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