TORONTO, June 3 /CNW/ - The 2008 Active Healthy Kids Canada Report Card
called on Canadians to take action, to engage youth in a way that allows them
to direct and design activities that they find motivating, socially
stimulating and enjoyable.
Coca-Cola Canada rose to this challenge by dedicating more than
$5 million to the development and delivery of a national, youth engagement
movement to encourage young Canadians to become more physically active.
Coca-Cola Canada has retained ParticipACTION, Canada's national voice for
physical activity and sport participation, to assist in the design and
execution of the program. ParticipACTION has the expertise, the experience and
the network of community-based organizations that will bring this program to
life. The program will launch in October 2008 and will continue through 2012.
This exciting initiative will help young people to reach out and motivate
their less active peers to become more active, to develop their leadership
skills, and to break down the barriers to active living, as highlighted in the
2008 Active Healthy Kids Canada Report Card.
Known as a symbol of youth and optimism, Coca-Cola knows how to talk to
youth and we embrace the opportunity to use this strength. As the longest
standing Olympic sponsor, and a sponsor for the seventh time to the Olympic
Torch Relay, we are choosing to leverage our sponsorships to inspire Canadians
to get up and get active. We will inspire youth to adopt more active
lifestyles by providing the opportunity to carry the Olympic Flame to 1000
participants in our program.
Coca-Cola's youth-based active living initiative is our first response to
The Active Healthy Kids Canada Report Card's call to action, but it is just
one of a number of programs that we will be announcing to encourage Canadians
to think about the differences they can make by living healthy, active,
At Coca-Cola we believe strongly in showing leadership through living a
positive sustainable reality. Now, we challenge others with the ability to
speak to youth - our country's future - to do their part.
The Coca-Cola Company is the world's largest beverage company. In Canada,
the Company is represented by its subsidiary, Coca-Cola Ltd. (Coca-Cola
Canada). Coca-Cola is Canada's largest beverage company. Coca-Cola Canada
markets three of Canada's top nonalcoholic sparkling beverage brands,
Coca-Cola, Diet Coke and Sprite, in addition we are the largest juice and
juice drinks company with Minute Maid, Five Alive and Fruitopia and the
leading ready to drink tea producer with Nestea. The Company also markets
DASANI, PowerAde and other hot and cold beverages.
For more information about Coca-Cola Canada, please visit our website at
www.cocacola.ca or our parent company's website at
For further information:
For further information: Kirsten Mihailides, (604) 828-3534,