Coastal Contacts Vice President, Steve Wallace wins prestigious Forty Under 40 Award



    
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    TSX Symbol: COA
    

    VANCOUVER, Jan. 7 /CNW/ - Coastal Contacts Inc. (TSX: COA) announced
today that its Vice President, North American Sales, Steve Wallace has been
selected to receive Business in Vancouver's prestigious Forty under 40 award.
    Each year, 40 top business leaders under the age of 40 are selected by an
independent judging panel assembled by the newspaper. Nominees are judged on
their professional accomplishments, professional recognition, and community
and charitable involvement. Established more than seventeen years ago, this
award recognizes Vancouver men and women who have become outstanding leaders
in their chosen fields before reaching 40 years of age.
    Business in Vancouver, along with presenting sponsors Boughton Law
Corporation, the Certified General Accountants Association of British Columbia
and EO Vancouver will recognize Wallace and other recipients of the 2008
"Forty Under 40" Award at a gala reception at The Vancouver Club on February
10, 2009.
    Mr. Wallace is Vice President, North American Sales with Coastal Contacts
Inc. the world's leading direct to consumer retailer of vision products. "2008
has been an exciting year for Coastal Contacts and for me personally," said
Wallace. "We continued to rapidly grow our contact lens business and launched
a novel direct to consumer eyeglasses business in record time. We are ideally
positioned to give our customers an unbeatable value proposition of savings
and convenience, changing the way the world buys vision care products and we
are only just getting started. The future looks bright for Coastal. It is an
honor to be recognized by Business in Vancouver and I thank my family,
colleagues and friends for their support."
    Mr. Wallace joins Roger Hardy, Coastal's Founder and CEO as a Forty under
40 recipient. Mr. Hardy was recognized with the award in 2002 at the age of
32.

    About Coastal Contacts:

    Coastal Contacts Inc. (www.coastalcontacts.com) is the world's leading
direct-to-consumer vision products company which designs, produces and
distributes a diversified offering such as contact lenses and eyeglasses. The
Company's unique combination of branded and private label products represent
quality, value and, above all, service. Coastal Contacts sells its products in
more than 150 countries through proprietary web properties, such as
www.ClearlyContacts.ca in Canada, which reflect the culture and consumer
preference of the target market. As new markets for eyeglasses and contact
lenses evolve, the Company is positioned to become the vision product
consumer's retailer of choice owing to its unbeatable value proposition
combining value and service. Already No. 1 in many of its markets, Coastal
Contacts is rapidly advancing toward its goal of becoming the "World's Optical
Store".

    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Coastal Contacts Inc. with
respect to its performance, business and future events. Investors are
cautioned that all forward-looking statements involve risks and uncertainties
including, without limitation, those relating to changes in the market,
potential downturns in economic conditions, limited suppliers, inventory risk,
disruption in our distribution facilities, foreign exchange fluctuations,
regulatory requirements, demand for contact lenses, changes in business
strategy, competition and dependence on the internet. These risks, as well as
others, could cause actual results and events to vary significantly. Coastal
Contacts does not undertake any obligations to release publicly any revisions
for updating any voluntary forward-looking statements.





For further information:

For further information: Terry Vanderkruyk, Vice President, Corporate
Development, Coastal Contacts Inc., (604) 676-4498,
terryv@coastalcontacts.com

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COASTAL CONTACTS INC.

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