CNW's 2017 April Fools' Day Guidelines

TORONTO, March 30, 2017 /CNW/ - Prior to April 1, CNW would like to remind members of the media of its April Fools' Day Guidelines.

Click to tweet: April Fools' Day Guidelines from @CNWGroup

CNW will issue joke news releases submitted by authorized senders from verified CNW customer accounts on April 1, however news releases containing prank content will include a fair warning notice inserted at the beginning of the headline, as follows:

April 1 Alert: News Release Headline
Alerte - le 1er avril: News Release Headline

This is to ensure that members of the news media do not accidentally report on prank content.

CNW customers planning to issue a joke news release to celebrate April Fools' Day must contact CNW's News Centre team in advance of their scheduled release time. 

Visit our blog post for more details on CNW's April Fools' Day Guidelines.

SOURCE CNW Group Ltd.

For further information: Nadine Tousignant, Manager, Media and Audience Relations, nadine.tousignant@newswire.ca, 514-244-3663


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