CNW Group maximizes audience reach through Twitter



    TORONTO, Aug. 11 /CNW/ - CNW Group, Canada's leading news distribution
provider, today launched a series of Twitter accounts, allowing online
audiences to get breaking news and information from national and global
organizations. This distribution enhancement makes CNW Group the first
newswire provider to supplement all news release distribution with Twitter.
    "Members of the media and the general public are increasingly using
social media tools to gather news and information," says Nicole Guillot,
Vice-President, Product Management and Operations, CNW Group. "Offering
updates through Twitter is just one way CNW Group is working to ensure that
our wire content is as relevant to the Web 2.0 environment as it is in
newsrooms."
    When a news release crosses the CNW newswire, followers of the Twitter
account will receive an update that includes the headline and a link to the
full text of the release on www.newswire.ca. The Twitter accounts are based on
existing CNW RSS feeds and are divided by subject, category and industry to
make it easier for the media and news audiences to find and follow topics of
interest.
    To view the complete list of Twitter and RSS feeds offered by CNW Group,
please visit http://www.newswire.ca/GetNews.

    Twitter is a free service that allows users to send and read text-based
posts, also known as "tweets", of up to 140 characters. Since winning a South
by Southwest Web Award in 2007, Twitter has exploded in popularity and is
frequently cited as a source of breaking news by major media organizations.
    For more information about Twitter and to sign up for an account, please
visit http://www.twitter.com.

    About CNW Group:

    CNW Group is a global leader in news and information distribution
services for professional communicators. Established in 1960, CNW is part of
the International PR Newswire network, reaching news outlets in 135 countries
worldwide. CNW Group provides electronic news distribution, targeting,
monitoring, translation, MediaRoom, Webcast and disclosure services to
corporate, government, associations, labour, non-profit and other customers
worldwide. CNW Group helps Canadian and international organizations to connect
with local and global audiences including the news media, the investment
community and the general public. CNW Group is co-owned by two news
distribution powerhouses: PR Newswire, based in New York City, USA and PA
Group, based in London, UK. www.newswire.ca 1.877.CNW.7890





For further information:

For further information: Amanda Laird, Communications Coordinator, CNW
Group, Tel.: (416) 863-5601, Amanda.Laird@newswire.ca


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