CNW Group launches new, state-of-the-art tool for PR professionals



    
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    TORONTO, June 25 /CNW/ - CNW Group announces CNW MediaRoom: A product
that gives PR professionals the ability to update their online newsroom
anytime and on their own - without the need for programming skills and without
impacting the rest of the corporate website.
    CNW MediaRoom is a highly secure, externally-hosted web site that
integrates seamlessly into existing corporate sites, eliminating the need for
web team support when posting new material. Designed for non-technical users,
CNW MediaRoom requires only minimal training to change copy or add video,
audio and image content and more to a web site that is tailored to fit their
organization's existing brand.
    "In today's 24-hour media environment our clients need to communicate
their messages - - or respond to a crisis - - with complete immediacy." said
Nicole Guillot, Vice President, Product Management & Operations. "CNW newswire
clients can set up their CNW MediaRoom to automatically post news releases as
they cross the wire. They can make any other changes or uploads anytime and
anywhere there is an internet connection."
    Another significant feature of the product is the ability to prepare
"dark pages" for use in the event of a crisis. Dark pages are a set of
pre-approved, pre-loaded web pages that are hidden until required, and can be
activated instantly.
    CNW MediaRoom gives communications teams the control to make online
updates when they need them, while reducing disruptive reliance upon costly
corporate website resources.
    To obtain further information on CNW MediaRoom or to view a demonstration
of the product, media and the public can log on to www.newswire.ca/mediaroom.
    To view examples of MediaRoom, visit <a href="http://kelloggs.mediaroom.com">Kellogg Company</a>, <a href="http://match.mediaroom.com">Match.com</a> and <a href="http://news.delta.com">Delta
Air Lines</a>.

    About CNW Group

    CNW Group is a global leader in news and information distribution
services for professional communicators. Established in 1960, CNW Group
provides electronic news distribution, social media releases, targeting,
monitoring, translation, Webcast and disclosure services to corporate,
government, associations, labour, non-profit and other customers worldwide.
CNW Group helps Canadian and international organizations to connect with local
and global audiences including the news media, the investment community,
online audiences and the general public. www.newswire.ca 1.877.CNW.7890





For further information:

For further information: Joe Vecsi, Manager, Corporate Communications,
CNW Group, (416) 863-2134


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