KELOWNA, BRITISH COLUMBIA, December 27 /CNW/ - Thanks to the generosity
of the children who play Club Penguin (www.clubpenguin.com), three charities
will soon share $1 million.
Between December 10th and 24th, more than 2.5 million people participated
in the Coins for Change campaign, donating in excess of two billion virtual
coins earned by playing games on the popular children's website.
By choosing to support either the environment, children's health or
children in developing countries the kids determined how much of a total $1
million cash donation will now be allocated to three organizations chosen to
represent those areas.
"We knew the kids would rally behind the Coins for Change project but
we're still blown away by the results," says Lane Merrifield of Club Penguin.
As a direct result of how much support it received from the children
during the 10-day online giving campaign, The Elizabeth Glaser Pediatric AIDS
Foundation, which works to prevent pediatric HIV infection and to eradicate
AIDS in children around the world, will receive $394,000. The World Wildlife
Fund (WWF) will receive $330,000 towards its efforts to protect the planet and
help build a future where people live in harmony with nature while $276,000
will go to Free The Children, whose primary goals are to free children from
poverty and exploitation and free young people from the notion they are
powerless to affect positive change.
The New Horizon Foundation, a charitable organization started by Club
Penguin's three founders, is funding the $1 million contribution.
"We believe kids today are looking for ways they can help others and make
a difference," says Merrifield. "Encouraging that spirit of giving and social
responsibility is really important to us and we thought Coins for Change would
be a unique way to accomplish that within the Club Penguin world."
Club Penguin is a virtual land of ice and snow where users play games and
hang out with friends in the guise of colorful, penguin avatars. Club Penguin
is designed for 6 to 14-year-olds but is open to all ages. The site is free to
use and enjoy but subscribing members receive added benefits and features.
Club Penguin optimizes the safety of its online environment through the
use of powerful filtering and live moderators to monitor chat and activity on
the site and prevent the sharing of inappropriate or personally identifiable
information. The site also maintains a strict no-advertising policy.
For further information:
For further information: Club Penguin Karen Mason Corporate
Communications Manager 250-764-6222 firstname.lastname@example.org or Walt Disney
Internet Group John W. Spelich Vice President - Corporate Communications