Closure of classified ad service, TATV



    MONTREAL, Aug. 19 /CNW Telbec/ - Astral Media Radio, a division of Astral
Media Inc. (TSX: ACM.A/ACM.B) today announced the closure of its on-line and
television classified ad division TATV, previously Télé-Annonces. The decision
to shut down this service will take effect immediately. The closure will
result in a reduction of 28 full-time and ten part-time positions in Québec.
    "The decision to shut down TATV was very difficult for us to make," said
Pierre Rodrigue, Vice President, Sales and Marketing, for Astral Media Radio
Québec. "We evaluated several different possible strategies before reaching
this decision. However, the growing market share of classified ads using the
free Internet model, coupled with the fact that classified ads are not one of
our company's core businesses, forced us to close the division."
    "We thank the employees of TATV for their many years of dedication,"
added Mr. Rodrigue. Meetings are being held to inform the people affected by
this situation and we are making every effort to help our employees make the
transition to other employment."
    TATV will provide prorated refunds to all existing customers who have
active accounts for on-line or on-air classified ads. For information
regarding an existing account, please contact info@ta.astral.com by email or 1
866-877-1110 by telephone.

    TATV is a division of Astral Media Radio (AMR). AMR is a division of
Astral Media, a leading Canadian media company, active in specialty and pay
television, radio, outdoor advertising and iMedia. Astral Media's solid and
dynamic presence in the country's major markets rests on its commitment to
offer a unique combination of high-quality, targeted media for all its
audiences.




For further information:

For further information: Rachel Yates, Director of Corporate and
Institutional Communications, Astral Media Inc., (514) 939-5000 x 3077,
ryates@corp.astral.com

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