Clipgenerator from Trivid wins Popkomm IMEA 2007




    Software Company from Tubingen Wins the Fourth "Innovations in Music &
Entertainment Award" (IMEA) and 5,000 Euros Prize Money

    BERLIN, September 20 /CNW/ - On Wednesday evening the Popkomm IMEA jury
cast their vote. This year the coveted award for the most innovative project
in the music and entertainment business went to the Clipgenerator from Trivid
GmbH, a company from Tubingen.

    "This project confirmed our opinion that it is an ideal way to involve
the consumer", said chairman of the jury and IMEA host Paul Brindley, MD,
MusicAlly Ltd. Rapper Samy Deluxe from Hamburg, patron of this year's IMEA,
presented Trivid managing director Angelika Haussler, and head of systems and
development Simon Meyborg with the award. CEO of Yavido and Gold Sponsor Uwe
Bernhard Wache presented the winners with a cheque for 5,000 euros.

    Samy Deluxe explained why the jury chose the Clipgenerator. "In our view
this is the product that has the best chance of commercial success, even if
the innovation factor is not so high. This is what kids want, and in terms of
viability it is spot-on."

    Jury member Gerd Leonhard: "At present user-generated content is
mushrooming, and there is a huge demand here. Trivid's solution comes closest
to meeting this demand. For us the Clipgenerator's ability to combine music,
video and imaging was decisive."

    Prize-winner Angelika Haussler was overjoyed at receiving the coveted
award and explained some of the advantages that this solution offers. "Our
system not only works on the web but also directly on mobile phones. It also
takes us away from banner advertising and popups." Trivid's Clipgenerator lets
consumers quickly generate music videos and incorporate professional video and
TV effects.

    At the Popkomm IMEA Finalists Screening Session on the afternoon of 19
September eight companies had presented their innovative projects to the jury
and the audience. The companies were from Australia, Israel, Luxembourg,
Spain, the USA and Germany. Jury members included industry experts, investors
and venture capitalists, as well as trade journalists from around the world.

    Popkomm IMEA - plug in to success

    This year was the fourth time that Popkomm invited competitors to take
part in the "Innovation in Music and Entertainment Award" (IMEA). The
international music marketplace that Berlin represents is targeting projects
and companies whose creative use of new media and digital technology provides
new impulses for the music business.




For further information:

For further information: Messe Berlin GmbH Michael T. Hofer Group Press
and Public Relations Director or Press and Public Relations for Popkomm:
Wolfgang Wagner Tel. + 49 (0) 30 / 3038 2277 wagner@messe-berlin.de or Yasmine
Abbou Tel. +49 (0) 30 / 3038 2269 Fax: +49 (0) 30 / 3038 2278
abbou@messe-berlin.de www.popkomm.de or Kruger Media: Maike Bildhauer Tel. +49
(0) 30 / 30 64 548 - 60 Fax. +49 (0) 30 / 30 64 548 - 99
maike.bildhauer@kruger-media.de www.kruger-media.de

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