Clinical Trial Finds MindFit Software Significantly Improves Short-Term Memory, Spatial Relations and Attention Focus in Baby Boomers, Seniors



    
    Results Announced Today at Eighth International Alzheimer's
    Disease/Parkinson's Disease Conference in Salzburg, Austria
    

    NEW YORK and YOQNEAM, Israel, March 16 /CNW/ -- For the first time, a
double-blind clinical trial has shown that computer-based training improves
the cognitive functions of the 50-plus crowd.
    Against conventional wisdom, the computer training in MindFit(tm)
cognitive skill assessment and training software, created by CogniFit, Ltd.
(www.cognifit.com), was found to improve short-term memory, spatial relations
and attention focus--all skills used in driving and other daily activities
that maintain our independence as we age.
    The trial was conducted at the Tel-Aviv Sourasky Medical Center of Tel-
Aviv University in Israel, where researchers are taking a leading role in the
study of age-related disorders.  During the two-year clinical trial, doctors
conducted a prospective, randomized, double-blind study with active
comparators of 121 self-referred volunteer participants age 50 and older. Each
study participant was randomly assigned to spend 30 minutes, three times a
week during the course of three months at home, using either MindFit or
sophisticated computer games.
    While all study participants benefited from the use of computer games,
MindFit users experienced greater improvement in the cognitive domains of
spatial short term memory, visuo-spatial learning and focused attention.
Additionally, MindFit users in the study with lower baseline cognitive
performance gained more than those with normal cognition, showing the
potential therapeutic effect of home-based computer training software in those
already suffering the effects of aging or more serious diseases.
    "These research findings show unequivocally that MindFit, which requires
no previous computer experience of users, keeps minds sharper than other
computer games and software can," said Prof. Shlomo Breznitz, Ph.D., founder
and president of CogniFit. "In fact, the same cognitive domains that MindFit
keeps sharp are also central in most daily activities-including driving-that
enable aging independently."
    Breznitz continued, "These findings support CogniFit's belief that if you
exercise your brain just as you do your muscles, you can build the speed and
accuracy of your mental functions, significantly.  'Working out' with MindFit
three times a week from the comfort of your home will yield similar results
for your brain as exercising at the gym with that same frequency does for your
muscles."
    "We are additionally encouraged by the implications of our findings for
those already below baseline in cognitive performance," said Nir Giladi, M.D.,
principal investigator, senior neurologist for the Department of Neurology for
Tel-Aviv University's Tel-Aviv Sourasky Medical Center and faculty member in
Tel-Aviv University's Sackler School of Medicine.  "In the future, we may
research MindFit's effect on Alzheimer's disease and forms of dementia."
    MindFit software helps to assess and build overall cognitive skills for
baby boomers, seniors and people of all ages.  In other research studies,
MindFit has helped users to improve their short-term memory by 18 percent. The
comprehensive cognitive training program assesses, trains and enhances
cognitive skills--including memory, focus, learning and concentration--and
safeguards overall cognitive vitality, an overall concept patented by
CogniFit.  After an initial assessment session, users are encouraged to train
with the software on their home PCs three times a week for 20 minutes a day.
Then, MindFit provides fun, individualized training to match users' unique
cognitive skill sets, changing exercises and levels to suit each individual's
unique needs.  No other cognitive assessment or training software product on
the market has that personally tailoring technology.
    Earlier in March, MindFit was recognized with a 2007 American Society on
Aging Business and Aging Award.
    Researchers announced their findings in Salzburg, Austria at the Eighth
International Conference AD/PD 2007, "Alzheimer's Disease and Parkinson's
Disease:  Progress and New Perspectives," which will be held in Salzburg,
Austria on Friday, March 16.
    For more information about MindFit and other CogniFit products, visit
www.cognifit.com or call 866-993-7312. To order MindFit online, visit
www.e-mindfitness.com.

    
    About Tel-Aviv Sourasky Medical Center
    
    Tel-Aviv Sourasky Medical Center (http://www.tasmc.org.il/e/) is Israel's
second largest hospital, serving the Tel-Aviv metropolitan area.  Founded in
1963 as a 1-building facility, The Tel Aviv Medical Center is now spread-out
over an area of 150,000 meters and incorporates three hospitals: the Ichilov
General Hospital and Ida Sourasky Rehabilitation Center, the Lis Maternity
Hospital, and the Dana Children's Hospital. The Tel Aviv Medical Center also
serves as an instructional and research center affiliated with the Sackler
Medical School and the Sheinborn Nursing School of Tel Aviv University.

    
    About CogniFit, Ltd.
    
    CogniFit (www.cognifit.com) is a pioneer in the assessment and training
of human cognitive abilities. The company focuses on developing advanced
software tools for consumers and businesses that assess and enhance basic
cognitive skills such as memory, perception and attention. Its initial
award-winning product offerings are DriveFit and MindFit. DriveFit is a suite
of programs aimed at helping to assess and build the cognitive, psychomotor
and personality skills needed by novice, senior and fleet drivers. The MindFit
family of products helps to assess and build overall cognitive skills for Baby
Boomers, seniors and people of all ages.
    The company was founded in 1999 by Prof. Shlomo Breznitz, Ph.D.,
international psychology authority and founding director of the Center for
Study of Psychological Stress at the University of Haifa.
    CogniFit and MindFit are all trademarks of CogniFit, Ltd.  All other
trade names are the property of their respective owners.
    This release is available on the KCSA Worldwide Web site at www.kcsa.com.





For further information:

For further information: Lewis Goldberg, +1-212-896-1216, 
lgoldberg@kcsa.com, or Shelley Pfaendler, +1-212-896-1248, 
spfaendler@kcsa.com, both of KCSA Worldwide for CogniFit, Ltd.

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