Clearwater Serves Up Lobster Suppers for the Holidays on Sears.ca



    Fresh Nova Scotia Lobsters Delivered Coast-to-Coast Within 48 Hours

    TORONTO, Dec. 10 /CNW/ - This Holiday season Clearwater Seafoods Ltd.
offers Canadians a new gourmet experience through its exclusive offering on
www.sears.ca.
    "Our partners at Clearwater gave us food for thought in suggesting
lobster as a fresh alternative to the more traditional turkey dinner," said
Michael Duggan, National Manager, E-commerce, Sears Canada. "We are pleased to
be the first broad line retailer to offer Canadians this whole new way to look
at the Holiday feast! Whether it's a romantic dinner for two or a casual party
with friends, lobster creates a whole new Holiday gourmet theme, especially in
communities where fresh seafood is not easily accessible."
    Customers can order a variety of lobster and seafood packages at
www.sears.ca with a special Holiday discount of 10 per cent. Clearwater
Seafoods, the Bedford, Nova Scotia-based company with over 30 years of
experience harvesting lobster, delivers them to customer homes almost anywhere
in Canada within 48 hours.
    "Customers may be wondering why Sears is selling lobster," adds Mr.
Duggan. "The answer is simple. As a retailer with the broadest online
assortment in Canada, we are always looking for ways to expand our offering
and deliver a more complete shopping experience."
    Customers can choose from seven dinner packages that have everything
needed to make a tantalizing lobster meal, complete with cooking instructions.
    "Lobster is one of those few dishes that look festive and sophisticated
but are easy to make," says Tony Jabbour, General Manager of the Lobster
Division at Clearwater Seafoods. "Our lobster is harvested at peak quality
when shells are hardest and meat succulent. Whether served as a main course
meal or a side dish, it is a sure recipe to surprise and delight your guests
on any Holiday occasion."
    With lobster, you can be as imaginative as you want to be, setting a
special culinary theme for your celebration. Recipe ideas range from classic
lobster boiled with nothing but sea salt to more sophisticated lobster and
brie fondue cooked with white wine and served with asparagus. Lobster is also
unbeatable as an appetizer - for example, delectable mushroom cups stuffed
with juicy lobster meat and accented with shredded parmesan cheese.
    Clearwater's lobster delivery is available through www.sears.ca Tuesday
to Friday to 93 per cent of the Canadian communities. A special packing and
shipping process ensures the product is protected for travel and maintains its
freshness and flavour.

    About Clearwater Seafoods Ltd.

    Clearwater Seafoods is a leader in the global seafood industry recognized
for its consistent quality, wide diversity and reliable delivery of premium
seafood, including scallops, lobster, clams, cold-water shrimp, crab and
ground fish. Since its founding in 1976 Clearwater has invested in science,
people, technology, resource ownership and resource management to sustain and
grow its seafood resource. This commitment has allowed it to remain a leader
in the North American seafood industry. www.clearwater.ca

    About Sears Canada

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 182 dealer stores, 57 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: Cynthia Vossah, Marketing Strategist, schark! -
A T4G Company, (416) 462-4200 ext. 4508, Cynthia.vossah@schark.com; Holly
Reardon, Director of Marketing, Clearwater Seafoods, (902) 457-8154,
hreardon@clearwater.ca

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CLEARWATER SEAFOODS LIMITED PARTNERSHIP

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