Clearwater Helps Bring the Nova Scotian Eating Experience Coast to Coast



    BEDFORD, NS, Sept. 12 /CNW/ - Clearwater Seafoods Limited Partnership is
pleased to announce that a selection of its premium seafood products are now
part of the new offerings on the Sears Canada online store (www.sears.ca). The
alliance with Sears Canada will allow Canadians to experience Clearwater
Premium HardShell Fresh- Lobster and other premium seafood products virtually
anywhere in the country.
    "Whether it's a romantic dinner for two, or a traditional Maritime
'kitchen party' for ten, consumers can choose from a variety of dinner
packages to suit any occasion - packed and protected for travel - ensuring
product will stay at maximum freshness and flavour", says Tony Jabbour,
General Manager of Clearwater Lobsters.
    According to Jabbour, "Consumption of seafood is growing and it's become
very popular for corporate gift giving as well as for those who've simply
experienced great seafood while in Nova Scotia on vacation and want to have it
once they return home. Special occassions are a particularly popular time of
year, like sending to your Mother on Mother's day. Nothing says luxury like
lobster!".
    Lobsters are selected from the company's premium "Hard-shell" brand of
live lobsters while Clearwater's North Atlantic Scallops are caught wild and
frozen at sea within one hour of catch to lock in their freshness and flavour.
    Clearwater's staff of marine biologists and dry land storage facility,
which maintains lobsters at their peak, are just 2 examples of unique industry
practices & innovations aimed at delivering on Clearwater's goal of providing
a superior eating experience.
    Colin MacDonald, Clearwater's Chief Executive Officer added, "We are
delighted to join with Sears Canada, a company sharing the same core values of
building life-long customer relationships. In addition, today's eco-conscious
consumer can be assured they are buying products that are harvested in a
responsible and sustainable manner and will be enjoyed by generations to
come."

    ABOUT CLEARWATER

    Clearwater is recognized for its consistent quality, wide diversity and
reliable delivery of premium seafood, including scallops, lobster, clams,
cold-water shrimp, crab and ground fish.
    Since its founding in 1976 Clearwater has invested in science, people,
technology, resource ownership and resource management to preserve and grow
its seafood resource. This commitment has allowed it to remain a leader in the
North American seafood industry.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Holly Reardon, Director of Marketing
Clearwater, (902) 457-8154; Notes to editor: Additional pictures, product fact
sheet and recipes available upon request; Sears website: www.sears.ca,
Clearwater website: www.clearwater.ca

Organization Profile

CLEARWATER FINE FOODS INC.

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CLEARWATER SEAFOODS LIMITED PARTNERSHIP

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