Clearly Canadian Appoints Bobby Genovese Chairman of the Board



    VANCOUVER, BRITISH COLUMBIA, November 8 /CNW/ - CLEARLY CANADIAN
(OTCBB:CCBEF) (the "Company") today announced the appointment of Bobby
Genovese as Chairman of the Board. Mr. Genovese, the company's controlling
shareholder will now assume an active role, highlighted by an immediate
mandate on accelerating growth initiatives and enhanced shareholder value.

    With a highly distinguished career in business development and
management, Mr. Genovese is the founder and Chairman of the Board of BG
Capital Group, a very profitable multinational business consolidator
experiencing double digit growth and total combined revenues in excess of $150
million. Mr. Genovese has over 15 years of mergers and acquisition experience,
and has consulted for numerous multi-million dollar corporations. He has shown
remarkable abilities for positioning public companies in high growth arenas
and providing maximum shareholder valuations.

    Mr. Genovese stated, "I will apply my expertise however necessary in
order to help accelerate the turnaround of Clearly Canadian Brands. We are now
well positioned at the forefront of the emergent natural and organic world,
and are a much more diverse company than ever before." Mr. Genovese added,
"Clearly Canadian Brands has a solid foundation for incredible growth in
place; tremendous product lines, a world class sales force, distribution and
selling agreements with some of the largest retailers in the world, and more
than $9 million in free cash to execute our growth initiatives. I look forward
to working with the whole team as we move to capitalize on favorable market
environments."

    About Clearly Canadian

    Based in Vancouver, B.C., Clearly Canadian Brands markets premium
alternative beverages, including Clearly Canadian(R) sparkling flavoured
waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration
Natural Enhanced Waters which are distributed in the United States, Canada and
various other countries. Clearly Canadian's recent acquisition of DMR Food
Corporation and My Organic Baby Inc. marks the Company's debut into organic
and natural products with a full line of organic baby and toddler foods under
the brand names My Organic Baby and My Organic Toddler and a wide range of
dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet
Selections, Simply by Nature and Glengrove Organics brands. Additional
information about Clearly Canadian may be obtained at www.clearly.ca.

    Forward Looking Statements

    Statements in this news release that are not historical facts are
forward-looking statements that are subject to risks and uncertainties. Words
such as "expects", "intends", "plans", "may", "could", "should",
"anticipates", "likely", "believes", "estimates", "potential", "predicts",
"continue" and words of similar import also identify forward-looking
statements. Forward-looking statements are based on current facts and analysis
and other information that are based on forecasts of future results, estimates
of amounts not yet determined and assumptions of management, including but not
limited to, the belief in the opportunities which can exist for our products
and revenue growth for the company. These assumptions are subject to any
risks, and actual results may differ materially from those currently
anticipated. These risks include, by way of example and not in limitation,
general economic conditions, changing beverage consumption trends of
consumers, the Company's ability to generate sufficient cash flows to support
general operating activities and capital expansion plans, competition, pricing
and availability of raw materials, the Company's ability to maintain the
current and future retail listings for its beverage products and to maintain
favorable supply, production and distribution arrangements, laws and
regulations and changes thereto that may affect the way the Company's products
are manufactured, distributed and sold and other factors beyond the reasonable
control of the Company. Additional information on factors that may affect the
business and financial results of the Company can be found in filings of the
Company with the U.S. Securities and Exchange Commission and with the British
Columbia and Ontario Securities Commissions.




For further information:

For further information: Clearly Canadian Brands, Vancouver Shareholder
Relations Steve Cook, 800-983-0993 E-mail: investor@clearly.ca

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