Clearly Canadian Announces New California Distributors



    Clearly's Products Seen as Perfect Fit for Health Conscious, Heavily
Populated State

    VANCOUVER, BRITISH COLUMBIA, April 10 /CNW/ - Clearly Canadian Beverage
Corporation (OTCBB:CCBEF) (the "Company") is pleased to announce that it
continues to expand its North American distribution network with the
appointment of two new California distributors of Clearly Canadian products.
Joining the fast growing list of current top quality distributors is Saccani
Distributing of Sacramento, which covers a large territory in Northern
California, and Valley Wide Beverage Company of Fresno, covering 6 counties in
Southern California. These two large-scale distributors will greatly enhance
Clearly Canadian's presence in this key state as they add Clearly Canadian to
their current portfolios that include Jones Soda, Arizona Beverages, Glaceau
Vitamin Water, Mike's Hard Lemonade, Coors and Gatorade.

    Brent Lokash, President of Clearly Canadian stated, "No doubt California
is an important state for us. Californians have embodied our credo of `better
for you' products for decades, and these two new distributors will play a key
role in helping us gain further recognition for our products. We are
continuing to build a strong nation wide network of partners who share our
belief that the snack and beverage consumer is looking for healthier
alternatives."

    About Clearly Canadian

    Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets
premium alternative beverages, including Clearly Canadian(R) sparkling
flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and
dailyHydration Natural Enhanced Waters which are distributed in the United
States, Canada and various other countries, and organic and natural dried
fruit and nut snack foods, including the Sundridge Farms, Naturalife, Sweet
Selections, Simply by Nature and Glengrove Organics brands. Since its
inception, the Clearly Canadian brand has sold over 2 billion bottles
worldwide. Additional information about Clearly Canadian may be obtained at
www.clearly.ca.

    Forward-Looking Statements

    Statements in this news release that are not historical facts are
forward-looking statements that are subject to risks and uncertainties. Words
such as "expects", "intends", "plans", "may", "could", "should",
"anticipates", "likely", "believes", "estimates", "potential", "predicts",
"continue" and words of similar import also identify forward-looking
statements. Forward-looking statements are based on current facts and analysis
and other information that are based on forecasts of future results, estimates
of amounts not yet determined and assumptions of management, including but not
limited to, the belief that the Company's listing of its new products in a
national chain and/or with new distributors will generate increased exposure
of its new products. These assumptions are subject to many risks, and actual
results may differ materially from those currently anticipated. These risks
include, by way of example and not in limitation, general economic conditions,
changing beverage consumption trends of consumers, the Company's ability to
generate sufficient cash flows to support general operating activities and
capital expansion plans, competition, pricing and availability of raw
materials, the Company's ability to maintain the current and future retail
listings for its beverage products and to maintain favorable supply,
production and distribution arrangements, laws and regulations and changes
thereto that may affect the way the Company's products are manufactured,
distributed and sold and other factors beyond the reasonable control of the
Company. Additional information on factors that may affect the business and
financial results of the Company can be found in filings of the Company with
the U.S. Securities and Exchange Commission and with the British Columbia and
Ontario Securities Commissions.

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For further information:

For further information: Clearly Canadian Beverage Corporation,
Vancouver Shareholder Relations Steve Cook, 800-983-0993 E-mail:
investor@clearly.ca or Marketing Carolyn Corcoran, 604-742-5318 Email:
ccorcoran@clearly.ca

Organization Profile

CLEARLY CANADIAN BEVERAGE CORPORATION

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