Digital Signage Showcase to Be Developed at One of Europe's Fastest
PHOENIX, October 15 /CNW/ - Clear Channel Outdoor, the world's leading
marketer of airport advertising, has renewed its advertising concession at
Gardemoen, the major airport serving Oslo - Norway's capital city. The new,
long-term contract is effective from 1 January 2008 and will involve the
installation of innovative, contemporary display concepts, including digital
Oslo's Gardemoen airport is one of the fastest growing in Europe with
passengers increasing by approximately 11% every year for the past three
years. During 2007, 19 million passengers will pass through the airport, 50%
of whom are business travellers.
"Retaining the Oslo contract was a key objective for our airport business
in 2007," said Paul Meyer, Global President and Chief Operating Officer of
Clear Channel Outdoor. "In conjunction with the rollout of our digital
offering at our European flagship airport in Zurich, Switzerland, this renewal
significantly strengthens our airport digital strategy worldwide."
Clear Channel Norway has held the primary advertising contract at
Gardemoen since January 2003. Under the new contract, the company will invest
in a radical update of signage at the airport, utilising modern technology to
optimise advertising effectiveness while minimising visual clutter.
Advertisers will be able to more effectively target key business
decision-makers during their extended dwell times in this captive environment.
Pal Arne Gr0ttem, General Manager of Clear Channel Norway, said: "Our new
state-of-the-art digital offering will be a showcase for digital signage in
European airports. We look forward to growing the advertising business in
partnership with Gardemoen airport."
Clear Channel Outdoor is the world's largest airport advertising operator
with a total of some 300 airports in the US, Europe and Asia. Globally, Clear
Channel airports provide 1.5bn targeted advertising exposures annually.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE: CCO) is the world's largest outdoor
advertising company with over 973,000 displays in more than 60 countries
across 6 continents. In the United States, the company operates over 167,000
advertising displays and has a presence in 49 of the top 50 Designated Market
Areas. It also operates airport, rail, taxi and mall advertising businesses
worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the
global market leaders in spectacular sign displays, including in New York's
Times Square. Clear Channel Adshel is the company's international street
furniture division, which operates over 3,500 municipal advertising contracts
worldwide. More information may be found by visiting
For further information:
For further information: Clear Channel Outdoor UK UK Contact: Zoe Jones,
PR Manager, 0207 478 2946 firstname.lastname@example.org