Clarity Systems' airline vertical market takes off



    Five leading airlines recently select Clarity Systems software to improve
    corporate performance management

    TORONTO, March 5 /CNW/ - Clarity Systems, a leader in corporate
performance management (CPM) solutions, announced today that its airline
industry performance management focus has recently secured five leading
airlines as customers. JetBlue Airways, Eos Airlines, British Airways and
other regional and international airlines selected Clarity 6 and Clarity
Financial Statement Reporting (FSR) as their unified solution for corporate
budgeting, forecasting and regulatory reporting.
    The airline industry faces serious performance management challenges. In
an economic environment of increased competition, fluctuating fuel costs and
continuous expansion, budgeting, planning and forecasting are crucial to the
profitable management of an airline. Managing an airline's performance using
spreadsheets is too cumbersome and slow to facilitate the rapid decision
making needed in today's dynamic airline market. This prompted each airline to
select the most sophisticated CPM software on the market - Clarity 6.
    "Clarity 6 lets managers view and analyze their past performance so they
can make more confident forecasts," said Joseph Gigliotti, supervisor of
systems and strategy, JetBlue Airways. "There are capacity restrictions in
many airports, and routes have to be negotiated and published in advance. With
Clarity 6, we can forecast the number of flights per day and determine the
fuel and baggage capacity requirements that are most appropriate for each
flight. This enhanced visibility allows us to drive our costs savings and
performance improvements which keep us competitive."
    These airlines selected the unified Clarity 6 solution to manage a wide
range of resources resulting in more efficient analysis and decision making
with less data entry. Block hours, assigned seat miles, capacity and
turn-around time and fuel hedging are planned in advance as an integral part
of the airline's growth process. With Clarity 6, JetBlue Airways will automate
their existing manual process to track crucial financial data while reducing
entry errors. Eos Airlines, operating on a Microsoft platform, was impressed
by how Clarity 6 integrated with their existing architecture and how easily
they could continue to leverage their existing Microsoft spreadsheet models.
Platform compatibility also enabled the airlines to simplify the consolidation
of data from multiple sources. British Airways, JetBlue Airways and others are
using Clarity FSR to automate the creation of their external financial
reports.
    "Profitability has been a challenge for the airline industry for a long
time now. Rising fuel prices, higher labor costs and the need for more
security have impacted the bottom lines of all airlines," says Paul Hill, COO,
Clarity Systems. "But Corporate Performance Management software like Clarity 6
can be used to distribute timely, strategic information across the business
resulting in better decisions, ultimately leading to greater profitability."
    Clarity 6 is a unified and open software application that offers the
flexibility, security, and control needed to make more informed business
decisions. Airline budgeting, forecasting, and planning exist in a single,
web-based and Excel-like software solution that utilizes an airline's existing
databases and financial models. With Clarity 6, airlines can better understand
their budgeted and forecasted costs and make more confident decisions.
    "Airlines operate in a very fast paced environment so they are under lots
of pressure to plan effectively and react quickly," says Hill. "Careful
organization is required to ensure timely and efficient flight operations.
Clarity 6 allows airlines to quickly revise budgets and forecasts in real-time
and to monitor their overall financial situation, ultimately resulting in
better decision-making."

    About Clarity Systems

    Clarity Systems delivers superior Corporate Performance Management
software solutions for financial budgeting, planning, forecasting,
consolidation, analytics and financial statement reporting to a large, global
client base. With a rich feature set, Clarity 6 and Clarity FSR are unified
applications that offer the flexibility, security, and control needed to make
more informed business decisions while meeting compliance requirements. Named
as one of Profit's 100 fastest growing companies and a Branham 300 top 100 IT
company, Clarity Systems continues to lead the industry as the independent CPM
specialist. For more information, please visit our website at
www.claritysystems.com or call us at 1-877-410-5070.





For further information:

For further information: Joanna Bonos, Media Relations, Clarity Systems
Limited, (416) 250-5500 ext. 417, Toll free: 1-877-410-5070 ext. 417,
pr@claritysystems.com

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