Citytv Premieres "America's Most Smartest Model"



    
                        Thursday, February 28th, 2008
                        -----------------------------
          New Comedic Competition Show Challenges Some of Fashion's
             Most Beautiful Men and Women to Work the IQ Runway
    

    TORONTO, Feb. 21 /CNW/ - Do smart models really exist or does a life
devoted to getting by on one's looks make a person less intelligent? Fashion
expert Mary Alice Stephenson and intellectual commentator Ben Stein attempt to
find out when "America's Most Smartest Model" premieres Thursday, February 28,
2008 on Citytv Toronto, Calgary, Edmonton and Vancouver.

    
    Broadcast Schedule is as Follows:
    ---------------------------------

    Citytv Toronto                Thursday, February 28, 2008 at 8:00pm ET
    Citytv Calgary                Thursday, February 28, 2008 at 8:00pm MT
    Citytv Edmonton               Thursday, February 28, 2008 at 8:00pm MT
    Citytv Vancouver              Thursday, February 28, 2008 at 8:00pm PT
    

    If beauty is a double-edged sword, no one has it worse than models! Eight
male and eight female models, all of whom think that they have the perfect
combination of beauty and brains, set out to challenge the wide spread belief
that looks and smarts are mutually exclusive. The competitors must live
together and face off in various challenges that put their beauty and
intelligence to the test. The hopefuls must convince fashion guru Mary Alice
Stephenson and academic Renaissance man Ben Stein that they can master
science, anatomy and general trivia while competing in outrageous photo and
commercial shoots. Successful teams and individuals will move one step closer
to the $100,000 grand prize and the coveted title of "America's Most Smartest
Model" while those models that fall short will face elimination.

    About the Hosts:

    Mary Alice Stephenson, one of the world's most sought after commentators,
stylists, creative directors, consultants, and experts in the fashion and
style industries will use her knowledge and expertise to help guide these
contestants through the trials and tribulations of the modeling world.
Stephenson has served as fashion and beauty trendcaster for various television
networks and multi-media platforms reporting from backstage at the world's top
runway shows to front-and-center on high profile red carpet events. Throughout
her career Stephenson has worked alongside the world's most legendary fashion
editors and with Hollywood's most fashionable celebrities. Currently, she is a
contributing fashion editor at Harper's Bazaar magazine and manages her own
consulting firm analyzing trends for her A-list celebrity clients and Fortune
500 companies.
    Ben Stein is the former host of the hit game show "Win Ben Stein's
Money," which won seven Emmy Awards. He is a columnist for The New York Times,
a commentator for CBS News and Fox News, a columnist for Yahoo!Finance and for
The American Spectator. He was a speechwriter for Presidents Richard Nixon and
Gerald R. Ford. He is the author of more than thirty books, mostly on finance.
He is also a former trial lawyer, law teacher and economist. His part as the
boring econ teacher in "Ferris Bueller's Day Off" is considered a cult
classic.
    Can models be more than just pretty faces? Find out when "America's Most
Smartest Model" premieres Thursday, February 28th, 2008 on Citytv Toronto,
Calgary, Edmonton and Vancouver.
    "America's Most Smartest Model" is created and executive produced by Mark
Cronin and Cris Abrego for Mindless Entertainment and 51 Pictures, who also
produces the record-breaking "Flavor of Love", "Rock of Love with Bret
Michaels", "I Love New York", "The Surreal Life", and "My Fair Brady". Ben
Samek also executive produces for the company.

    Citytv, with stations in Toronto, Vancouver, Calgary, Edmonton and
Winnipeg, broadcasts intensely-local, urban-oriented, culturally-diverse
television in its own unique, interactive style. With its strong local voice,
Citytv offers a distinct alternative to other conventional television
offerings. Its instantly recognizable 'look' and 'sound' are the product of
refreshingly different on-air personalities, unique program formats and high
television style. Citytv is a division of Rogers Media Inc., a division of
Rogers Communications Inc.





For further information:

For further information: Veronica Logue, Publicity Coordinator, Citytv,
(416) 764-3195, veronica.logue@chumtv.com


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