Citytv, CTV and Global Television Band Together for an Extraordinary Joint Broadcast of the Stand Up To Cancer Fundraiser, September 5



    
    - Canadian viewers can contribute to cause by toll-free number and
    online -

    - Unprecedented television event brings together stars from film,
    television, sports, journalism and music -

    - Nationally televised special will generate funds for cancer research -

    - Citytv, CTV and Global Television to donate one hour of simultaneous
    commercial-free prime-time coverage -

    - Canadian networks team with ABC, CBS and NBC to present broadcast
    event -

    - Canadian representation on the Stand Up To Cancer Scientific Advisory
    Committee (SAC) -
    

    TORONTO, Aug. 28 /CNW/ - In a historic collaboration to encourage
Canadians to join in the fight against cancer, Citytv, CTV and Global
Television will broadcast Stand Up To Cancer, a one-hour fundraising special
that will educate viewers and raise funds for cutting-edge cancer research,
Friday, September 5 at 8 p.m. ET (check local listings). The fundraising event
will bring together major television networks, entertainment industry
executives, celebrities, athletes and prominent leaders in cancer treatment,
research and patient advocacy.
    In Canada, Citytv, CTV and Global Television will air the special in
simulcast with American networks ABC, CBS and NBC. In a primetime first
Citytv, CTV, and Global will donate one hour of simultaneous commercial-free
prime-time coverage of the nationally-televised event geared towards educating
the public about scientific breakthroughs in cancer prevention, detection, and
treatment.
    Canadians will be able to participate in the event and support Stand Up
To Cancer through a toll-free telephone number (Dial 888-90-STAND
(888-907-8263) to donate using a credit card) and make online donations at
www.standup2cancer.org.
    The Stand Up to Cancer special will feature live performances by
legendary artists and appearances by over 50 stars of television, film, sports
and music who will be answering calls from viewers in the live phone bank.
Also, celebrities will participate in educational filmed content about various
types of cancer, screening techniques and cutting-edge advancements in
treatment and research.
    Some celebrities lending their support to the televised benefit include:
Sally Field, Meryl Streep, Hilary Swank, Salma Hayek, Charlize Theron, Casey
Affleck, Forest Whitaker, Scarlett Johansson, Christina Applegate, Julia
Louis-Dreyfus, Jennifer Aniston, Lance Armstrong and American Idol winner
David Cook. Additionally, American news anchors Katie Couric, Charles Gibson
and Brian Williams will speak with experts conducting cancer research and
making potentially life-saving discoveries.

    Donation information:

    While experts are on the cusp of many scientific breakthroughs, funding
for these cutting-edge treatments and clinical tests is often unavailable.
During the live telecast, viewers will be able to donate to Stand Up to Cancer
by telephone or online at www.standup2cancer.org. Other features on this
website include:

    
    -  The Constellation: For a $1 donation or more, users can launch a star
       in honour of anyone who has received a cancer diagnosis.
    -  The Stand: An interactive Facebook application to illustrate that the
       cancer community encompasses everyone, and that we are all connected
       by this disease.
    -  SUTV: Features video segments rich in scientific and research
       information, as well as ones that confront the personal and human side
       of cancer's impact.
    -  SU2C Magazine: Offers seven sections of diverse content written by
       leading voices in every field.

    Canadian Involvement:

    The Chief Scientific Officer Tak W. Mak, Ph D at Prince Margaret Hospital
-  Institute for Breast Cancer in Toronto is on the Stand Up To Cancer
Scientific Advisory Committee (SAC). The SU2C SAC reviews all applications for
grants to cancer researchDream Teams. The money raised from the public will
support Dream Teams of highly accomplished expert researchers around the
world.
    

    About Stand Up to Cancer:

    Stand Up To Cancer is a program of the Entertainment Industry Foundation
(EIF), a 501(c)(3) charitable organization, and was established by a group of
media, entertainment and philanthropic leaders, whose lives have all been
affected by cancer in significant ways.
    Stand Up To Cancer's innovative approach to research is designed to
eliminate barriers that have traditionally inhibited creativity and
collaboration by enabling the best and brightest investigators from leading
institutions across the country and internationally to work together. These
collaborative "Dream Teams" will pursue the most promising research,
accelerating the discovery of new therapies for cancer patients and advancing
efforts in cancer prevention research. Stand Up To Cancer monies will also be
used for some high-risk, high-impact cancer research proposals, which are
often not supported by conventional funding sources.
    The American Association for Cancer Research (AACR), the oldest and
largest scientific organization in the world focusing on every aspect of
high-quality, innovative cancer research, will conduct expert scientific
review of the research projects and administer funds raised through the
initiative under the direction of a Scientific Advisory Committee.

    About Citytv:

    Citytv, with stations in Toronto, Vancouver, Calgary, Edmonton and
Winnipeg, broadcasts intensely-local, urban-oriented, culturally-diverse
television in its own unique, interactive style. With its strong local voice,
Citytv offers a distinct alternative to other conventional television
offerings. Its instantly recognizable 'look' and 'sound' are the product of
refreshingly different on-air personalities, unique program formats and high
television style. Citytv is part of Rogers Media Inc., a division of Rogers
Communications Inc. (TSX: RCI and NYSE:   RCI) which is a diversified Canadian
communications and media company.

    About CTV:

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca

    About Global Television:

    Global Television is a Canwest Broadcasting network.

    About Canwest Broadcasting:

    Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and twenty of the country's most popular specialty
channels, including HGTV, Mystery TV, National Geographic Channel, Showcase,
Slice(TM) and TVtropolis. Canwest Broadcasting is a division of Canwest Media
Inc.

    About Canwest Media Inc.

    Canwest Media Inc is a subsidiary of Canwest Global Communications Corp.
(www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest
is Canada's largest publisher of paid English language daily newspapers and
owns, operates and/or holds substantial interests in conventional television,
out-of-home advertising, specialty cable channels, web sites and radio
stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the
United Kingdom and the United States.





For further information:

For further information: Laura Heath Potter, CTV Inc., (416) 332-4633 or
lheathpotter@ctv.ca; Veronica Logue, Citytv, (416) 764-3195 or
veronica.logue@rci.rogers.com; Deborah Lewis, Global Television, (416)
934-8748 or delewis@canwest.com


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