City, Fairmont Hotels & Resorts partner to revitalize University Avenue Triangle



    TORONTO, Nov. 8 /CNW/ - Today, Fairmont Hotels & Resorts became the City
of Toronto's newest partner in cleaning and beautifying the city by working
together to revitalize the Triangle bordered by Front St. and two branches of
University Ave.
    Mayor David Miller; Councillor Adam Vaughan (Ward 20 Trinity-Spadina);
Brian Richardson, Vice President of Brand Marketing and Communications at
Fairmont Hotels & Resorts; and Heather McCrory, Regional Vice President and
General Manager of The Fairmont Royal York officially launched this new
project at a groundbreaking ceremony this afternoon at the overlooked public
space.
    This transformation is part of the City's Neighbourhood Beautification
Program, which enhances small and prominent locations with community support.
With its corporate headquarters located in the downtown core and The Fairmont
Royal York close by, the redesigned Triangle will reflect Fairmont's Canadian
roots and its strong connection to Toronto's railway heritage. In celebration
of Fairmont's 100th anniversary in 2007, the project also underscores
Fairmont's progressive environmental commitments while providing an oasis for
local workers and visitors.
    "I am delighted that Fairmont came forward to work with us to revitalize
this gateway into our city. By taking this step to create this small urban
oasis, Fairmont has assumed a leadership role in the beautification of
Toronto," said Mayor David Miller. "The redesign of this Triangle is
particularly meaningful to all of us. Given its location close to Toronto's
transportation hub Union Station, The Fairmont Royal York once stood as the
tallest building of our city, and of the entire Commonwealth, welcoming
visitors by rail and boat. It is fitting, then, that this redesigned gateway
will also showcase Toronto's historic links with the railway."
    "Fairmont has always strived to make a positive impact in the communities
in which we operate," said Brian Richardson, Fairmont's Vice President, Brand
Marketing and Communications. "For decades, our innovative community outreach
programs and commitment to operating in a socially and environmentally
sustainable fashion have helped us forge a special bond with the local
populace. We're excited to be partnering with the City on such a worthwhile
endeavour and look forward to providing citizens and visitors alike with a
space that captures the beauty and exuberance of Toronto."
    The project, to be completed in spring 2008, is being designed by the
MBTW Group. Over the winter, Fairmont will also work with the City to engage
Toronto schoolchildren in naming the new space.
    For information about the City's Neighbourhood Beautification Program,
which engages communities to clean and beautify overlooked spaces, visit
www.toronto.ca/cleanandbeautiful.

    Toronto is Canada's largest city and sixth largest government, and home
to a diverse population of about 2.6 million people. It is the economic engine
of Canada and one of the greenest and most creative cities in North America.
In the past three years, Toronto has won more than 70 awards for quality,
innovation and efficiency in delivering public services. Toronto's government
is dedicated to prosperity, opportunity and liveability for all its residents.

    
                     Visit our website at www.toronto.ca
    





For further information:

For further information: Elyse Parker, Project Manager, Clean and
Beautiful City Secretariat, (416) 338-2432, eparker@toronto.ca; Mike Taylor,
Public Relations Manager, Fairmont Hotels and Resorts, (416) 874-2457,
mike.taylor@fairmont.com


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