NEW YORK, November 8 /CNW/ - Citi announces that its platform of online
banking solutions have ranked first in Greenwich Associates' Online Services
Benchmarking study. For the second consecutive year, Citi was rated first in
the Global and Large Corporate categories. Citi also shares the top spot in
the Middle Market category (companies with $10 million to $500 million in
annual sales). Citi's platform incorporates industry-leading capabilities such
as transaction initiation and reporting via CitiDirect Online Banking, and
treasury and liquidity analytics via the TreasuryVision offering.
Conducted by Greenwich Associates, an independent research and consulting
firm, the annual study evaluates online banking applications provided by
leading banks. Consultants spent more than 20 hours analyzing each provider's
platform and ranked them based on more than 40 individual performance criteria
including usability/ease of use, product features/functionality,
integration/organization and information access. Criteria were then weighted
for scoring purposes. The Citi platform was highly ranked in the areas of
customization, alerting capabilities, communications and integration with
corporate and non-treasury services.
"This ranking underscores Citi's commitment to constantly evolving our
services to meet the unique needs of our clients," says Francesco Vanni
d'Archirafi, Global Head of Cash Management, at Citi's Global Transaction
Services unit. "This win is particularly meaningful for Citi with the survey
being conducted by a leading independent consultancy."
"Web-based corporate and commercial banking platforms are far more
focused on the workflow of the typical treasury/cash management user than was
the case even a few years ago," said Greenwich consultant Marc Harrison. "One
of the key strengths of CitiDirect is its ability to be customized at the user
"We continue to innovate and invest in our online platforms, with
particular focus on providing clients with actionable analytics, information
and tools," say Gary Greenwald, Global Head of Capabilities and Information
Products at Citi's Global Transaction Services unit. "We are particularly
pleased that we are now able to offer these platforms both to our own
corporate clients as well as on a private label basis to our partner banks for
the benefit of their corporate clients."
Global Transaction Services, a division of Citi Markets & Banking, offers
integrated cash management, trade, and securities and fund services to
multinational corporations, financial institutions and public sector
organizations around the world. With a network spanning over 100 countries,
Citi's Global Transaction Services supports over 65,000 clients. As of the 3rd
quarter of 07, it held $255 billion in liability balances under administration
and $12.5 trillion in assets under custody and trust.
Citi, the leading global financial services company, has some 200 million
customer accounts and does business in more than 100 countries, providing
consumers, corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, and wealth management.
Citi's major brands include Citibank, CitiFinancial, Primerica, Smith Barney
and Banamex. Additional information may be found at www.citigroup.com or
For further information:
For further information: Citi Nina Das, 212-816-9267 firstname.lastname@example.org