Citi Cards Canada partners with Sobeys in Ontario and Western Canada in launch of new rewards program



    New Club Sobeys program features the Club Sobeys MasterCard

    MISSISSAUGA, ON, Sept. 16 /CNW/ - Citi Cards Canada Inc. announced today
that it is partnering with Sobeys Inc., on the launch of the Club Sobeys
loyalty program and the companion Club Sobeys MasterCard in its banner stores
in Ontario and Western Canada (Manitoba, Saskatchewan, Alberta and British
Columbia).
    Club Sobeys is unique in Canadian grocery retailing because of the
variety of ways customers can collect and redeem the points they collect.
Members simply swipe their card every time they shop in Sobeys stores in
Ontario and Western Canada to earn one point for every dollar spent, with
additional opportunities to earn bonus points through in-store product
promotions. Club Sobeys points are redeemable for rewards ranging from instant
in-store savings at check-out, food-related rewards from the online catalogue
or automatic conversion of points to Aeroplan miles.
    Sobeys customers can also accelerate their point earning with the no-fee
Club Sobeys MasterCard, allowing them to earn Club Sobeys points whenever, and
wherever they use the card. Plus, when the Club Sobeys MasterCard is used for
purchases at Sobeys stores in Ontario and Western Canada, along with their
Club Sobeys card, customers earn double the points - two points for every
dollar spent.
    "We are pleased to have the opportunity to work with a premier Canadian
brand like Sobeys," says Bruce Clark, president of Citi Cards Canada Inc. "We
see tremendous opportunity within this partnership to help reward Sobeys'
loyal customers and help their business continue to grow and prosper."
    Citibank Canada is the issuer of the Club Sobeys MasterCard in Canada.
Citi Cards Canada Inc., an affiliate of Citibank Canada, performs all account
servicing and related activities on the Club Sobeys MasterCard account and
administers the related Citibank MasterCard Cardmember Agreement from the Citi
Cards customer contact facilities in Mississauga and London, Ontario.
    Customers can sign up for the Club Sobeys card in Sobeys stores beginning
on Sept. 17 in Western Canada and on Sept. 19 in Ontario. To sign up from
home, visit www.clubsobeys.com or call 1-877-7SOBEYS.
    To apply for a Club Sobeys MasterCard, customers can pick up an
application form in-store or apply online at www.clubsobeys.com.

    About Citi Cards Canada Inc.

    Citi Cards is Canada's leading provider of general purpose and private
label credit and charge cards, and is affiliated with Citibank Canada. Major
credit and charge cards under the Citi Cards banner include Citi MasterCard,
Diners Club, Home Depot, Business Depot/Staples, IKEA, Goodyear and Zales
(Peoples/Mappins). MasterCard reward offerings include the Citi 
PETRO-POINTS((*)) MasterCard, the Staples Easy Rewards MasterCard and the Citi
Driver's Edge Gold and Platinum.
    Citi, the leading global financial services company, has some 200 million
customer accounts and does business in more than 100 countries, providing
consumers, corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, and wealth management.
Citi's major brand names include Citibank, CitiFinancial, Primerica, Citi
Smith Barney and Banamex. Additional information may be found at
www.citigroup.com or www.citi.com.





For further information:

For further information: Troy Underhill, Citi Cards Canada, Inc., (905)
755-3399, troy.underhill@citi.com

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CITI CARDS CANADA

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