Citadel launches Instant Bank Transfers



    BURNABY, BC, Jan. 15 /CNW/ - ESI Entertainment Systems Inc. ("ESI")
(TSX:ESY) a leading provider of secure payment processing services to
international e-commerce industries, today announced that its wholly owned
subsidiary, Citadel Commerce Corp., has enhanced its Citadel Direct payment
solution to support instant, low cost, local bank transfers for an
international base of countries.
    Citadel Direct is a revolutionary payment solution that provides the
capability for international consumers to securely pay for purchased items
using local bank transfers. This is accomplished by the consumer logging into
their own Internet Banking system and completing a payment transaction by
securely initiating a bank transfer directly to a Citadel owned bank account.
    With the new enhancement Citadel Direct provides a consumer with the
option of selecting Instant Bank Transfers or Rapid Bank Transfers. Instant
Bank Transfers utilize a proprietary Payment Assistant that is downloaded to
the consumer's PC and is subsequently used to automatically complete the
required data fields in the Internet Banking system, and where payment is
immediately credited. Rapid Bank Transfer allows the consumer to independently
and manually enter their own data and the payment is completed upon receipt of
funds into a Citadel bank account, which may be minutes, hours, or up to a day
later, depending on the capabilities of the consumer's bank. Both options
provide enhanced privacy protection to the consumer as personal banking
details are not provided to Citadel.
    Citadel Direct is a low cost alternative payment solution that supports
an international base of banks without relying on traditional banking
infrastructure. It encompasses a white labeled payment interface that can be
easily and rapidly integrated directly into merchant sites, along with a
sophisticated fully automated backend that supports and reconciles a large
network of international bank accounts, handles foreign currencies, and
supports international treasury management functions.
    "We believe that instant, low cost, local bank transfers for an
international base of countries provides an extremely attractive alternative
to credit card payments, which are expensive and expose both the merchant and
the consumer to higher risk", stated Michael Meeks, President of ESI and
Citadel Commerce. "Beyond being a powerful instant payment option, our new
approach has many additional benefits, including simplifying and automating
the bank transfer process for the consumer, providing further consumer
protection, significantly reducing the ability for charge backs, and reducing
the number of Citadel owned bank accounts allowing for accelerated new country
implementation."
    Citadel will be showing the new Citadel Direct functionality in a live
production environment to merchants attending the International Casino
Exhibition (ICE) held in London from January 22-24, 2008.
    Citadel Direct presently supports payments from Bulgaria, Denmark,
Finland, France, Germany, Greece, Iceland, Italy, Mexico, Norway, Poland,
Portugal, Romania, Sweden, Spain, and United Kingdom, with additional
countries continuously being added.

    About ESI Entertainment Systems Inc.

    ESI Entertainment Systems Inc. ("ESI") (TSX: ESY) provides products and
services to the international gaming and payment processing industries through
its three principal subsidiaries, Citadel Commerce Corp., ESI Integrity Inc.
and PlayLine Inc. ESI's products and services, which primarily consist of
payment processing, transaction monitoring and turnkey gaming platforms, are
deployed in the on-line and land based gaming markets.





For further information:

For further information: ESI Entertainment Systems Inc., Tony Greening,
Chief Executive Officer, Telephone: (604) 299-6922, email: tgreening@esi.ca,
Web: www.esi.ca

Organization Profile

ESI Entertainment Systems Inc.

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CITADEL COMMERCE CORP.

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