Cision Unveils Next Evolution in Media Monitoring



    
    Monitoring Solution Kicks Off Fully-Integrated Media Intelligence Suite
    

    MONTREAL, Sept. 13 /CNW/ -- Cision, the world's leading provider of media
intelligence services, today announced the launch of its online monitoring
application, MediaSource Monitoring (MSM), to the Quebec market. Built on the
strength of the company's existing portfolio of fully-integrated web-based
solutions, MSM is the first in a series of innovations scheduled for
introduction in Quebec over the coming months.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
    
    With over 50 years serving the PR industry in Canada, Cision is best
known for providing the most comprehensive media monitoring services. The past
few years have seen the company embark on a new course, distinguishing itself
in the media intelligence industry for their heavy investment into the
technological infrastructure powering the production and client-facing aspects
of its operations. Cision introduced fully-digital print and broadcast media
monitoring -- increasing speed of delivery and breadth of coverage, while
maintaining its high quality standards.
    As Robert Bergeron, President of Cision Quebec explains, "Investing in
technology lets us meet our primary objective to make it easier for our
clients to understand their media coverage, recognize short- and long-term
implications, and make better decisions for their business and reputation.
MediaSource Monitoring also enables our clients to respond to potential crisis
and opportunities expeditiously."
    The introduction of MediaSource Monitoring demonstrates Cision's
commitment to provide its clients with the most comprehensive and accurate
media intelligence services. Key features include the consolidated delivery of
both print and broadcast coverage, increased scope of monitoring, customized
reporting options and the added convenience of access to media coverage via a
secure online portal from anywhere. Cision's flexible solution helps
communications professionals manage public relations and marketing activities
on an operational, tactical and strategic level, while staying current in
today's 24/7 news cycle.
    
    About Cision AB:
    
    Cision AB (www.cision.com) is a global industry leader in business and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
Canada, Denmark, Estonia, Finland, Germany, Hong Kong, Norway, Portugal,
Sweden, Latvia, Lithuania, United Kingdom, and the United States.




For further information:

For further information: Mary Durkin, Vice President, Communications, 
Cision, North America, +1-212-812-3460, Mary.durkin@cision.com Web Site:
http://www.cision.com

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