Cision Strengthens Digital Broadcast Monitoring Services with Expanded Access to U.S. Markets



    TORONTO, Oct. 9 /CNW/ -- Cision, a leading provider of premium broadcast
management applications, today announced its expanded access of U.S. broadcast
coverage to its Canadian client base. Supported by an integrated North
American monitoring platform, Cision is able to provide the most extensive
digital broadcast monitoring coverage in Canada.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
    
    Organizations use Cision broadcast management applications to monitor
their news coverage, analyze the results, run reports and present their
findings to key stakeholders. With monitoring capabilities that now extend
across all local and national U.S. markets, Cision's Canadian clients now have
daily access to more than 25,000 hours of U.S. broadcast coverage, including
news and public affairs programming from both radio and television.
    "Today, instantaneous communication and growing geographic reach have
forced companies to implement comprehensive monitoring systems that help
manage global PR strategies," stated Phil Crompton, Vice President, Broadcast
Monitoring for Cision Canada. "The combination of our Canadian and U.S.
broadcast capabilities will strengthen our position as a leader and reflects
our ongoing commitment to our clients."
    
    About Cision AB:
    
    Cision AB (www.cision.com), is a global industry leader in business and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway,
Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.




For further information:

For further information: Mary Durkin, Vice President, Communications of 
Cision North America, +1-212-812-3460, mary.durkin@cision.com Web Site:
http://www.cision.com

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CISION AB

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