MediaSource Evaluation Offers On-demand Access to Media Intelligence
MONTREAL, Feb. 12 /CNW/ -- Leading global business and communications
intelligence provider Cision today announced the launch of the French-language
version of its interactive media analysis solution, MediaSource Evaluation
(MSE), to the Quebec market. MediaSource Evaluation, the second of a series of
innovations delivered to the Quebec market in the last six months, is designed
to advance how organizations gauge the impact of their media coverage and
shape communications activities to help build stronger corporate reputations.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
Fully integrated with Cision's other intelligence solutions via a shared
platform, MediaSource Evaluation delivers fully analyzed coverage through an
easy-to-use dashboard. Media analysis is presented in graphical charts and
reports that evaluate the effectiveness of a campaign or trends over a period
Extensive filters and built-in flexibility let users generate custom
reports of analysis of media coverage to satisfy their changing needs .
tracking frequency, geographic distribution, coverage by product or key
messaging, competitors' press, tone, relevancy and dollar value. The capacity
to analyze trends is particularly useful for clients who want to understand
the media impact their efforts create and the related benchmarks.
According to Ernie de Wal, Vice President of Evaluation Services for
Cision Canada, "We are committed to providing communications professionals
with the knowledge and tools they need to meet objectives and communicate the
impact and value of initiatives to stakeholders. MediaSource Evaluation
fulfills this purpose, making it easy and convenient for our clients to
analyze media coverage, as needed, and determine if a campaign is succeeding
or adjustments need to be made to achieve required objectives. Findings can
then be reported within seconds."
The introduction of MediaSource Evaluation in Quebec demonstrates
Cision's continued commitment to providing the expertise and web-based
solutions that help organizations successfully manage their reputations and
build brand awareness.
About Cision AB:
Cision AB (www.cision.com) is a global industry leader in business and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
Canada, Denmark, Estonia, Finland, Germany, Hong Kong, Norway, Portugal,
Sweden, Latvia, Lithuania, United Kingdom, and the United States.
For further information:
For further information: Nicolas Sleeth, Vice President, Sales and
Marketing of Cision Canada Inc., +1-416-750-2220, firstname.lastname@example.org
Web Site: http://us.cision.com http://www.cision.com