Cision Expands Global Media Research Content for Improved Management of Corporate Communications



    CHICAGO, April 5 /CNW/ -- Cision, formerly Bacon's Information Inc., the
leading provider of media research services in North America, has expanded
their MediaSource database by adding profiles for more than 20,000
international outlets, which include top daily newspapers, key trade and
business magazines from over 30 different countries, primarily in Asia. This
expansion is the result of a strategic agreement with PR Newswire to provide
expanded global media content to Cision's North American clients. With these
additional sources, Cision now provides access to more than 680,000 contacts
at more than 275,000 outlets worldwide.
    
    (Logo: http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
    
    "MediaSource enables communication executives to reach global outlets and
contacts expeditiously, whether it is a crisis or placement opportunity,"
stated Steve Newman, Cision North America's Chief Executive Officer. "With the
expansion of our Research capability, Cision continues its tradition of
delivering global solutions to clients."
    Cision's MediaSource delivers access to information from hundreds of
thousands of reporters, editors, producers and writers, continuously updated
throughout the day, making it easier for communication professionals to stay
current in today's 24/7 news cycle. Cision's industry-leading global media
research database enables PR professionals to identify and target the right
audiences and build their media image and brand on a global scale.
    "PR Newswire and Cision both share the same ideals - using leading-edge
technology and intelligence that enable large global organizations to
communicate effectively," said Executive Vice President Ken Dowell at PR
Newswire. "We entered into this agreement with Cision to provide their North
American clients with the most comprehensive research available for Asia."

    
    About Cision AB:
    
    Cision AB (www.cision.com) is a global industry leader in business and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual earnings of nearly SEK 1.9 billion, and has around 2,700
employees in the United States, United Kingdom, Sweden, Canada, Germany,
Norway, Finland, Denmark, Portugal, Estonia, Latvia, and Lithuania.

    
    About PR Newswire:
    
    PR Newswire Association LLC (http://www.prnewswire.com/) provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor, non-
profit, and other customers worldwide. Using PR Newswire, these organizations
reach a variety of critical audiences including the news media, the investment
community, government decision-makers, and the general public with their up-
to-the-minute, full-text news developments.
    Established in 1954, PR Newswire has offices in 11 countries and
routinely sends its customers' news to outlets in 135 countries and in more
than 40 languages. Utilizing the latest in communications technology, PR
Newswire content is considered a mainstay among news reporters, investors and
individuals who seek breaking news from the source. PR Newswire's leading
services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), Search Engine
Optimization, MediaRoom, MediaSense(TM), MultiVu(TM) and U.S. Newswire, the
preeminent policy newswire in the industry. PR Newswire is a subsidiary of
United Business Media plc of London.





For further information:

For further information: Mary Durkin, VP, Corporate Communications of 
Cision North America, +1-203-663-2430, mary.durkin@cision.com Web Site:
http://us.cision.com

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CISION AB

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PR NEWSWIRE ASSOCIATION LLC

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