Cision Expands Broadcast Monitoring Coverage to Include All 210 U.S. Markets



    CHICAGO, Nov. 5 /CNW/ -- Cision, a leading provider of premium broadcast
management applications, today announced that it has expanded access of its
broadcast monitoring coverage to all 210 U.S. Designated Market Areas (DMAs).
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
    
    Organizations use Cision broadcast management applications to monitor
their news coverage, analyze the results, run reports and present their
findings to key stakeholders.  With monitoring capabilities that now extend
across all local and national U.S. markets, Cision's clients have daily access
to more than 25,000 hours of U.S. broadcast coverage, including all news and
public affairs programming from both radio and television stations throughout
the U.S.
    Available in both Cision's dedicated broadcast platform Digital Showroom
and its on-demand Web 2.0 platform CisionPoint, clients can now preview video
from all 210 local U.S. markets in addition to national and cable T.V. across
North America.  Cision's clients can manage, report and share broadcast video
clips with team members and clients directly from their online portal.
    "With the public's continued reliance on television as the primary medium
for news, it's critical that corporate communications executives have a
dependable resource for effective monitoring solutions," stated Steve Newman,
Cision CEO of North America. "The expansion of our broadcast capabilities to
all 210 U.S. markets strengthens our ongoing commitment to implement
comprehensive monitoring systems that help our clients better manage PR
strategies."
    For more information on Cision's broadcast services, click onto
www.us.cision.com.
    
    About Cision AB:
    
    Cision AB (www.cision.com), is a global industry leader in business and
communication intelligence. The firm provides media research, distribution,
monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway,
Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.




For further information:

For further information: Mary Durkin, Vice President, Communications of 
Cision North America, +1-213-812-3460, Mary.durkin@cision.com Web Site:
http://www.us.cision.com

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