Cision Delivers Early Morning News Briefings For Enhanced Global Media Intelligence



    CHICAGO, April 12 /CNW/ -- Cision, formerly known as Bacon's Information,
a leading provider of media research, distribution, monitoring and evaluation
services, today announced the launch of Executive News Summary (ENS). This
highly-customizable media intelligence tool identifies relevant global news
items which are translated, summarized, analyzed and delivered early each
morning to executive desktops and PDAs.
    
    (Logo: http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
    
    "Increasingly, multi-national and local organizations are challenged by
an ever expanding media universe and its impact on organizational
performance," stated Steve Newman, CEO of Cision North America.  "ENS delivers
time-critical content and context, including those that drive reputation and
brand awareness, into a manageable flow that informs and drives appropriate
responses and strategy."
    ENS users are able to receive summarized translations from more than 30
different countries in global key markets with the option to add countries on
demand.  With accessible news briefings delivered daily, communication
professionals can respond quickly across time zones and different languages to
leverage their coverage by campaign, product, business unit, competitor,
spokesperson, or any news-generating event.
    This innovative tool also delivers analysis of news items, providing
communication executives with the immediate ability to create charts and
reports from a live database of their organization's media coverage.
    "Communication professionals are now better equipped to monitor and
manage breaking stories while simultaneously ensuring that senior management
is kept informed and able to respond appropriately," stated Newman.

    
    About Cision AB:
    
    Cision AB (http://www.cision.com) is a global industry leader in business
and communication intelligence. The firm provides media research,
distribution, monitoring and communication evaluation, as well as target group
identification and distribution of information for PR and IR purposes. Cision
AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in
the United States, United Kingdom, Sweden, Canada, Germany, Norway, Finland,
Denmark, Portugal, Estonia, Latvia, and Lithuania.





For further information:

For further information: Mary Durkin, VP, Corporate Communications, 
Cision, North America, +1-203-663-2430, mary.durkin@cision.com Web Site:
http://www.cision.com

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CISION NORTH AMERICA

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