Cirque du Soleil comes to the heart of Hollywood with a show about the history of the movies



    LOS ANGELES, CA, Nov. 19 /CNW Telbec/ - Cirque du Soleil and CIM GROUP
announced today that Cirque du Soleil will open a major new show at Kodak
Theatre, home of the Academy Awards(R), in 2010.
    The $100 million production is the centerpiece of a 10-year agreement
between the two companies. A cast of 75 performing artists will present the
show in the 3,400-seat theatre 368 times a year, and while few details about
the production's content are available now, Cirque du Soleil founder Guy
Laliberté announced that it would focus on Hollywood's place in the history of
cinema.
    "Hollywood movies are important in so many ways, artistically, culturally
and socially," Laliberté noted. "They don't just entertain, they inform,
inspire and move audiences all around the world. They've changed the way we
think and the way we live, and they've certainly had a positive influence on
Cirque du Soleil."
    "We are thrilled to have found such a spectacular home in LA," added
Laliberté. "The city is at the forefront not only of film, but music,
architecture and art as well. This is also a kind of homecoming for us. Our
international career started right here when we brought a show called We
Reinvent the Circus to the LA Festival for opening night on September 3, 1987.
At the time we were broke. We literally had no money to put gas in our truck
to go back home if we failed. We said, 'We live or die in LA.' And when I saw
movie stars - household names - actually standing in line to buy tickets, I
began to think maybe there was a possibility we might live!"
    Cirque's partner in the venture, as announced today is CIM Group, the
owner of Hollywood & Highland Center where Kodak Theatre is located. "Cirque
du Soleil is an internationally renowned performance company. Bringing a
permanent show to the Kodak Theatre is a tremendous attraction for both
residents and tourists," said Shaul Kuba, founder and principal, CIM Group.
"This commitment from Cirque du Soleil is another significant milestone in the
continuing rebirth of Hollywood as a flourishing community with a vibrant
daytime and nighttime population."

    Since its debut in Los Angeles 20 years ago, Cirque du Soleil has brought
nine touring shows to the area. During this time, more than three million
people have attended the 1,360 performances.
    "Hollywood is the home of the stars, and it's only fitting that Cirque du
Soleil would someday dwell at the home of the Academy Awards(R) - Kodak
Theatre," said Mayor Antonio Villaraigosa. "For 23 years, Cirque du Soleil's
trademark brand of imaginative entertainment has captivated audiences around
the world. Now, the circus is coming to our town and the people of Los Angeles
can't wait."
    In 2002 Cirque du Soleil designed, produced and performed a special act
as part of the 74th Academy Awards(R). Cirque will share Kodak Theatre with
The Academy of Motion Picture Arts and Sciences, and the new show will step
aside to make room for the Academy Awards(R) each year.
    "Cirque du Soleil's ten-year commitment reaffirms Hollywood's standing as
the entertainment capital of the world. We're proud to welcome what is sure to
be a captivating show and we invite everyone to come experience our exciting,
revitalized Hollywood," said Los Angeles City Council President Eric Garcetti,
whose district includes Hollywood.

    CIRQUE DU SOLEIL AT A GLANCE

    From a group of 20 street performers at its beginnings in 1984, Cirque du
Soleil is now a major Quebec-based organization providing high-quality
artistic entertainment. The company has close to 4 000 employees from over
40 different countries, including 1 000 artists.
    Cirque du Soleil has brought wonder and delight to close to 70 million
spectators in close 200 cities on five continents. In 2007, Cirque du Soleil
will present 15 shows simultaneously throughout the world. The company has
received such prestigious awards as the Emmy, Drama Desk, Bambi, ACE, Gémeaux,
Félix, and Rose d'Or de Montreux. Cirque du Soleil International Headquarters
are in Montreal, Canada. For more information visit: www.cirquedusoleil.com

    CIM GROUP AT A GLANCE

    Founded in 1994, CIM Group is a full-service private equity real estate
investor. The company applies its multidisciplinary expertise in the areas of
investment and development, mezzanine financing, fund management, commercial
leasing and property management. CIM has successfully identified and invested
in some of the most vibrant transitional urban districts in North America
based on its integrated approach to investing that utilizes its broad based
in-house capabilities and deep market knowledge.
    CIM specializes in high-density urban communities, bringing its extensive
real estate experience to a diverse array of asset categories including
mixed-use, office, retail, hotel, entertainment and multifamily. Headquartered
in Los Angeles, CIM maintains regional offices in San Francisco and Bethesda,
Maryland. CIM Group acquired the Hollywood & Highland Center in February 2004.
For more information visit: http://www.cimgroup.com/

    KODAK THEATRE AT A GLANCE

    Kodak Theatre is the crown jewel of the Hollywood & Highland Center
retail, dining and entertainment complex located in the heart of historic
Hollywood. The 3,400 seat theatre opened in November 2001 and soon became
known to more than one billion people across the globe as the first permanent
home of the Academy Awards(R). Built at a cost of $94 million, Kodak Theatre
was designed by the internationally-renowned Rockwell Group to be as glamorous
as its onstage artists and celebrity guests, yet capable of serving the
enormous technical needs of a live worldwide television broadcast on Oscar(R)
night. The naming of Kodak Theatre, in a 20-year marketing partnership with
Eastman Kodak Co., was one of the most significant non-sports corporate
sponsorships in history. For more information visit:
http://www.kodaktheatre.com

    A FEW CIRQUE DU SOLEIL STATISTICS

    
    -   In 1984, 73 people worked for Cirque du Soleil. Today, the business
        has close to 4,000 employees worldwide, including close to over
        1,000 artists.
    -   At the Montreal International Headquarters alone, there are close to
        1,600 employees.
    -   Cirque's employees and artists represent over 40 nationalities and
        speak 25 different languages.
    -   Since 1984, Cirque du Soleil's touring shows have made nearly
        250 stops in close 200 cities around the world.
    -   Over 70 million spectators have seen a Cirque du Soleil show.
    -   Close to 10 million people will have seen a Cirque du Soleil show in
        2007.
    -   In 2007, Cirque du Soleil is presenting 15 different shows around the
        world.
    




For further information:

For further information: Cirque du Soleil: Renée-Claude Ménard,
Director, Public Relations, (514) 723-7646, extension 7326,
rcm@cirquedusoleil.com; CIM Group: Karen Diehl, Casey Sayre & Williams, (310)
396-2400

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Cirque du Soleil

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