Cineplex Entertainment Installs D-BOX Motion Systems at Cineplex Odeon Brossard Cinemas

LONGUEUIL, QC, Sept. 28, 2011 /CNW Telbec/ - D-BOX Technologies Inc. (TSX:DBO), a leader in innovative motion technology, and Cineplex Entertainment ("Cineplex") (TSX:CGX), Canada's largest and most successful motion picture theatre exhibitor, announced today the newest location to be equipped with D-BOX MFX Seats as part of a larger agreement signed in 2010.

Approximately 30 D-BOX MFX Seats will be installed at Cineplex Odeon Brossard Cinemas in Quebec this Friday, Sept.30. The first movie to offer the D-BOX experience at Cineplex Odeon Brossard Cinemas will be ABDUCTION, which stars Taylor Lautner.

"We are very pleased to continue developing our relationship with Cineplex and expand our presence throughout Canada," said President and CEO of D-BOX Technologies, Claude Mc Master. "It's this confidence in our motion technology and advanced business model that drive new opportunities, strong growth and overall visibility."

"The response to D-BOX at our theatres has been positive and we look forward to introducing the D-BOX motion technology to residents and visitors of Cineplex Odeon Brossard Cinemas," said Daniel Séguin, Vice President, Operations, Eastern Canada and General Manager, Quebec, Cineplex Entertainment. "Cineplex was the first exhibitor to debut D-BOX in Canada and we'll continue to provide our guests with an unsurpassed entertainment experience featuring leading edge technologies and services."

D-BOX currently has 105 screens equipped or scheduled to be equipped in theatres worldwide. D-BOX MFX Seats offer an unparalleled entertainment experience where moviegoers feel subtle and refined motion sensation from their seats in complete synchronization with onscreen action.

Cineplex Locations Now Featuring D-BOX MFX:

Colossus Laval Cinemas, 2800 rue Cosmodôme, Laval, Quebec,
Cineplex Odeon North Edmonton Cinemas, 14231-137th Avenue NW, Edmonton, Alberta,
Cineplex Odeon South Edmonton Cinemas, 1525-99th Street NW, Edmonton, Alberta,
Scotiabank Theatre Chinook, 6455 Macleod Trail SW, Calgary, Alberta,
Scotiabank Theatre Montreal, 977 St. Catherine Street West, Montreal, QC
Cineplex Odeon Beauport Cinemas, 825 Clemenceau Street, Beauport, QC (Quebec City)
Cineplex Odeon Queensway Cinemas, 1025 The Queensway, Toronto, ON

For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit www.d-box.com

About Cineplex Entertainment LP

Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in Canada and owns, leases or has a joint venture interest in 130 theatres with 1,351 screens serving approximately 70 million guests annually.  The largest and most successful exhibitor in Quebec, Cineplex operates 19 theatres and two drive-ins totaling 234 screens and serves approximately 11 million guests annually.  Headquartered in Toronto with a regional office in Montreal, Cineplex operates theatres from British Columbia to Quebec and is the exclusive provider of UltraAVX™ and the largest exhibitor of digital 3D and IMAX projection technologies in the country.  Proudly Canadian, with a workforce of approximately 10,000 employees across the country including approximately 1,300 in the Province of Quebec, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, and Scotiabank Theatres.  Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol "CGX".  For more information, visit www.cineplex.com.

About D-BOX

D-BOX Technologies designs, manufactures and commercializes leading edge technology motion systems mainly for the entertainment and simulation industries. With its unique, patented technology, D-BOX Motion Code™, motion effects are specifically programmed for each visual content and sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronized with the onscreen content, creating an unmatched realistic, immersive experience. To date, major Hollywood Studios have D-BOX Motion Code™ available on feature films, DVDs and Blu-rays™. By reaching agreements with various industry leaders, D-BOX's award-winning motion technology is gradually proving itself as a new global standard. D-BOX is a publicly traded company listed on the TSX exchange under the symbol DBO. For further information please see www.d-box.com

D-BOX is a registered trademark and D-BOX Motion Code™ is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

SOURCE D-BOX TECHNOLOGIES INC.

For further information:

Guy Marcoux
Vice-President of Marketing
D-BOX Technologies Inc.
450-442-3003 ext. 263
gmarcoux@d-box.com

Investor Relations
Marc Jasmin CMA, President
Jasmin Financial Communications
514-231-2360
marc@comjasmin.com

For Cineplex Entertainment
Anne Bombardier,
Annexe Communications, 514 844-8864 x 105
abombardier@annexecommunications.com

Organization Profile

D-BOX TECHNOLOGIES INC.

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CINEPLEX ENTERTAINMENT LP

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