LONGUEUIL, QC, Sept. 28, 2011 /CNW Telbec/ - D-BOX Technologies Inc.
(TSX:DBO), a leader in innovative motion technology, and Cineplex
Entertainment ("Cineplex") (TSX:CGX), Canada's largest and most
successful motion picture theatre exhibitor, announced today the newest
location to be equipped with D-BOX MFX Seats as part of a larger
agreement signed in 2010.
Approximately 30 D-BOX MFX Seats will be installed at Cineplex Odeon Brossard Cinemas in Quebec this Friday, Sept.30. The first movie to offer the D-BOX
experience at Cineplex Odeon Brossard Cinemas will be ABDUCTION, which stars Taylor Lautner.
"We are very pleased to continue developing our relationship with
Cineplex and expand our presence throughout Canada," said President and
CEO of D-BOX Technologies, Claude Mc Master. "It's this confidence in
our motion technology and advanced business model that drive new
opportunities, strong growth and overall visibility."
"The response to D-BOX at our theatres has been positive and we look
forward to introducing the D-BOX motion technology to residents and
visitors of Cineplex Odeon Brossard Cinemas," said Daniel Séguin, Vice
President, Operations, Eastern Canada and General Manager, Quebec,
Cineplex Entertainment. "Cineplex was the first exhibitor to debut
D-BOX in Canada and we'll continue to provide our guests with an
unsurpassed entertainment experience featuring leading edge
technologies and services."
D-BOX currently has 105 screens equipped or scheduled to be equipped in
theatres worldwide. D-BOX MFX Seats offer an unparalleled entertainment
experience where moviegoers feel subtle and refined motion sensation
from their seats in complete synchronization with onscreen action.
Cineplex Locations Now Featuring D-BOX MFX:
Colossus Laval Cinemas, 2800 rue Cosmodôme, Laval, Quebec,
Cineplex Odeon North Edmonton Cinemas, 14231-137th Avenue NW, Edmonton, Alberta,
Cineplex Odeon South Edmonton Cinemas, 1525-99th Street NW, Edmonton, Alberta,
Scotiabank Theatre Chinook, 6455 Macleod Trail SW, Calgary, Alberta,
Scotiabank Theatre Montreal, 977 St. Catherine Street West, Montreal, QC
Cineplex Odeon Beauport Cinemas, 825 Clemenceau Street, Beauport, QC
Cineplex Odeon Queensway Cinemas, 1025 The Queensway, Toronto, ON
For a complete listing of theatres offering the D-BOX experience and a
guide to new movies, visit www.d-box.com
About Cineplex Entertainment LP
Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in
Canada and owns, leases or has a joint venture interest in 130 theatres
with 1,351 screens serving approximately 70 million guests annually.
The largest and most successful exhibitor in Quebec, Cineplex operates
19 theatres and two drive-ins totaling 234 screens and serves
approximately 11 million guests annually. Headquartered in Toronto
with a regional office in Montreal, Cineplex operates theatres from
British Columbia to Quebec and is the exclusive provider of UltraAVX™
and the largest exhibitor of digital 3D and IMAX projection
technologies in the country. Proudly Canadian, with a workforce of
approximately 10,000 employees across the country including
approximately 1,300 in the Province of Quebec, the company operates the
following top tier brands: Cineplex Odeon, Galaxy, Famous Players,
Colossus, Coliseum, SilverCity, and Scotiabank Theatres. Cineplex
shares trade on the Toronto Stock Exchange (TSX) under the symbol
"CGX". For more information, visit www.cineplex.com.
D-BOX Technologies designs, manufactures and commercializes leading edge
technology motion systems mainly for the entertainment and simulation
industries. With its unique, patented technology, D-BOX Motion Code™,
motion effects are specifically programmed for each visual content and
sent to a motion generating system integrated within either a platform
or a seat. The resulting motion is perfectly synchronized with the
onscreen content, creating an unmatched realistic, immersive
experience. To date, major Hollywood Studios have D-BOX Motion Code™
available on feature films, DVDs and Blu-rays™. By reaching agreements
with various industry leaders, D-BOX's award-winning motion technology
is gradually proving itself as a new global standard. D-BOX is a
publicly traded company listed on the TSX exchange under the symbol
DBO. For further information please see www.d-box.com
D-BOX is a registered trademark and D-BOX Motion Code™ is a trademark of
D-BOX Technologies Inc. Other names are for informational purposes only
and may be trademarks of their respective owners.
SOURCE D-BOX TECHNOLOGIES INC.
For further information:
Vice-President of Marketing
D-BOX Technologies Inc.
450-442-3003 ext. 263
Marc Jasmin CMA, President
Jasmin Financial Communications
For Cineplex Entertainment
Annexe Communications, 514 844-8864 x 105