TORONTO, April 13 /CNW/ - CIBC's client website www.cibc.com tops this
year's ranking among the large Canadian banks reviewed in 2007 by Forrester, a
leading U.S.-based independent technology and market research company.
Forrester used a variety of criteria to evaluate the various banks'
websites and review their ease of use and the value they offer clients.
Forrester's assessment included navigation, presentation and research, and
online application content functionality for both chequing accounts and credit
"CIBC topped this year's rankings by excelling in many of the key
assessment areas, including Web site navigation and presentation, along with
providing strong content and tools," Cambridge-based Forrester stated in its
April 2007 report entitled 2007 Canadian Bank Public Web Site Rankings.
Specific strengths of CIBC's website cited by Forrester include:
- Access to product information areas: "On the CIBC site, users can
quickly get to the credit card or checking and savings area."
- Making key product attributes easy to find: "CIBC provides an
attribute box on its product pages to clearly call out those elements
and make them easy to find."
- Helping users make product decisions: "CIBC's credit card home page
includes links like "Choose a Card" and "Compare Cards."
- Preparing the shopper to apply for a product: "CIBC provides a new
best practice example of this."
- Focus on convenience in the fulfillment process: "According to our
review, only one firm - CIBC - provides an instant decision online"
for existing customers who apply for a deposit account.
"Our clients bank frequently online and we are constantly looking for
ways to improve their online banking experience based on their feedback," said
Christina Kramer, Senior Vice President, Retail Markets, CIBC. "This report by
Forrester is a strong acknowledgement of both our clients' feedback and the
strength of our online banking offer."
More information about the report is available on Forrester's website at
CIBC is a leading North American financial institution with almost 11
million personal banking and business customers. CIBC offers a full range of
products and services through its comprehensive electronic banking network,
branches and offices across Canada, in the United States and around the world.
You can find other news releases and information about CIBC in our Press
Centre on our corporate website at www.cibc.com
For further information:
For further information: Rob McLeod (416) 980-3714