CIBC Aerogold - Canada's Leading Travel Rewards Card Line-up - Gets Even Better with Visa Infinite Credit Card Benefits



    TORONTO, March 12 /CNW/ - CIBC today announced the upcoming launch of the
CIBC Aerogold Visa Infinite card, a new addition to its highly successful
Aerogold family of credit cards. The new card will provide clients with
additional purchasing power, travel medical insurance, trip interruption
insurance and access to exclusive offers for the same annual fee as Aerogold.
    "CIBC is the leading credit card issuer in Canada and the CIBC Aerogold
Visa card is the number one travel reward card," said Cheryl Longo, Senior
Vice-President, CIBC Card Products Division. "We built the category of travel
reward cards when we launched the CIBC Aerogold Visa card more than 15 years
ago and response from Canadians has been overwhelming."
    "We know that Canadians enjoy the value of their Aerogold card,"
Ms. Longo added. "Every day, on average, 2,000 Aerogold cardholders fly with
their Aeroplan Miles. Our new card reflects CIBC's heritage of making the best
even better and raising the standard. The CIBC Aerogold Visa Infinite card's
additional purchasing power and exclusive features reflects our clients'
expectation as discerning travellers."
    The new CIBC Aerogold Visa Infinite card comes on the heels of
improvements CIBC made last year with the introduction of the CIBC Mileage
Multiplier benefit, which enables CIBC Aerogold Visa cardholders to earn
Aeroplan Miles faster with 1.5 miles earned for every dollar spent at grocery,
gas and drug stores.
    CIBC will also be adding a new CIBC Aventura Visa Infinite card in
addition to the existing CIBC Aventura Gold Visa card. The CIBC Aventura Visa
Infinite card will provide cardholders with access to travel rewards, a 1.5
points Points Multiplier for every dollar spent at grocery, gas and drug
stores, as well as additional purchasing power, travel medical insurance, trip
interruption insurance and access to exclusive offers for the same fee as the
Aventura Gold Visa card.
    This past year CIBC introduced free value-added features on all CIBC
cards through CIBC CreditSmart, which helps clients track and manage their
spending, monitor changes to their credit reports, be aware of potential
fraudulent uses of their credit cards, and deal with identity theft. CIBC
CreditSmart is unique to the marketplace and CIBC cardholders have responded
positively to the offer.
    CIBC will be inviting eligible cardholders over the coming weeks to take
advantage of the benefits offered by the CIBC Aerogold Visa Infinite and CIBC
Aventura Visa Infinite cards through exclusive mailings.

    CIBC is the number one premium credit card issuer in Canada based on
purchase volumes and outstanding balances. CIBC is a leading North American
financial institution with nearly 11 million personal banking and business
clients. CIBC offers a full range of products and services through its
comprehensive electronic banking network, branches and offices across Canada,
in the United States and around the world. You can find other news releases
and information about CIBC in our Press Centre on our corporate website at
www.cibc.com.





For further information:

For further information: Rob McLeod, CIBC, (416) 980-3714,
rob.mcleod@cibc.com


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