TORONTO, March 28 /CNW/ - CHUM Television announced that P&G Beauty will
return as umbrella sponsor of "Canada's Next Top Model" Cycle 2 with Host Jay
Manuel, premiering on Citytv in May, 2007.
As the umbrella sponsor, P&G Beauty will be featuring multiple brands,
including CoverGirl, Olay, Pantene, and Clairol, within the series. P&G Beauty
will be given in-show integration, mentions in all pre-promotion, 4 x
30-second ad spots in each one-hour episode, opening and closing billboards
and ads on the "Canada's Next Top Model" microsite.
"Cycle Two of Canada's Next Top Model promises to be an even greater
success than Cycle One," said Susan Arthur, Director of Marketing, CHUM
Television. "We've partnered with some terrific brands to develop exciting and
organic in-show integration opportunities. All of our clients will benefit
from a top-notch Canadian production and highly effective product engagement
"P&G Beauty is thrilled to be a sponsor of Canada's Next Top Model
again," said Julie Marchant-Houle, P&G Beauty Director, Canada. "The show is a
perfect fit for P&G Beauty brands such as CoverGirl and Pantene."
Cadillac, a division of General Motors, returns as an exclusive product
"Cadillac is pleased to once again be the exclusive automotive product
engagement partner," said Hossein Hassani, General Motors of Canada
Advertising Manager for Cadillac. "Canada's Next Top Model is a good fit for a
brand focused on superior styling."
In addition, LG Electronics and Kraft Canada have also signed on as
exclusive product engagement partners for Cycle 2.
"We are passionately focused on fusing technology and fashion to make
life good," said Andrew Barrett, VP Marketing, LG Electronics. "Canada's Next
Top Model provides an excellent opportunity for LG Canada to do just that."
"Kraft Canada is excited to be on board as exclusive food partner," said
Julie Chan, Media Manager, Kraft Canada. "It is a perfect environment to
organically integrate some of our brands."
"Canada's Next Top Model" with Host Jay Manuel, will premiere in May,
2007, on Citytv stations across Canada. The winner of "Canada's Next Top
Model" receives a $100,000 contract with P&G Beauty, an editorial spread with
FASHION Magazine and a one year contract with Sutherland Models, one of
Canada's top modeling agencies.
"Canada's Next Top Model" is produced by Temple Street Productions, in
association with CBS Paramount International Television and CHUM Television.
Executive Producers are Sheila Hockin, Ivan Schneeberg, David Fortier and Jay
Manuel. "America's Next Top Model" is produced by 10x10 Entertainment and
Bankable Productions. The series airs on The CW in the U.S. Executive
Producers are Tyra Banks, Ken Mok and Anthony Dominici. "ANTM" is licensed in
over 110 countries. "America's Next Top Model" and the "America's Next Top
Model" format are distributed internationally by CBS Paramount International
For more information on "Canada's Next Top Model", please log on to
CHUM Television is a division of CHUM Limited (www.chumlimited.com), one
of Canada's leading media companies and content providers which owns and
operates 34 radio stations, 12 local television stations and 21 specialty
channels, as well as an environmental music distribution division. Through
international format licenses and program sales, CHUM's original content is
seen in over 120 countries worldwide and is distributed via new media
platforms, including interactive television, wireless services and exclusive
CHUM-branded Internet properties.
Artwork Available at www.citytv.com/media
For further information:
For further information: Marsha Mowers, CHUM Limited, (416) 591-7400
x2599, Marsha.firstname.lastname@example.org; Bev Nenson, CHUM Television, (416)
591-7400 x 2659, email@example.com