Chrysler Canada Reports a Year of Sales Growth




    
    -   Sales up in each month in 2007
    -   Chrysler Canada gains more new customers than any other OEM
    -   Growth exceeds market
    -   Product mix aligns with Canadian consumer demand
    

    WINDSOR, ON, Jan. 3 /CNW/ - Chrysler Canada reported today that sales
have been up in each of the 12 months of 2007, including a 2.9 per cent
increase in December. With the introduction of nine new models in 2007,
Chrysler Canada's sales growth has exceeded that of the Canadian market by
gaining more new customers than any OEM in Canada. With 232,859 sales,
Chrysler Canada becomes the number two seller of cars and trucks in the
country.
    Chrysler Canada sold 19,130 vehicles in December, up from 18,589 vehicles
in December of 2006. Annual sales were up 5.6 per cent in 2007 versus 2006,
adding 12,300 new Chrysler customers versus last year. This performance
allowed Chrysler to gain market share in 2007.
    "We consider 12 consecutive months of sales growth to be the equivalent
of a perfect season," said Reid Bigland, comparing the auto industry to the
world of sports. "With a highly fuel-efficient line-up and aggressive Canadian
pricing, I expect continued success for Chrysler in the Canadian market in
2008."
    Through December and 2007 retail sales were up sharply while less
profitable daily rental sales were similarly down, demonstrating the strong
consumer market acceptance of Chrysler, Jeep(R) and Dodge models.

    
    2007 Vehicle Highlights

    -   Jeep brand had it's most successful year ever with sales of 47,693
        units, up 62 percent. The record sales were driven by a broad mix of
        Jeep Wrangler, Patriot, Compass, and the Mercedes-powered Grand
        Cherokee diesel.

    -   With sales of 4,927 in December and more than 56,572 for the year,
        Dodge Caravan, Dodge Grand Caravan and Chrysler Town and Country make
        up the largest portion of Chrysler Canada's sales success. Dodge
        Caravan/Grand Caravan remain the number-three selling vehicle in
        Canada.

    -   Propelled by growth in the Western region, Dodge Ram also reached an
        all-time record number of sales at 42,294, an increase of 6.2 per
        cent.

    -   Chrysler's trio of fuel-efficient compact vehicles, Dodge Caliber,
        Jeep
    

    Compass and Jeep Patriot together sold 38,411 units. These vehicles hit
the Canadian market bulls-eye and will continue to be in demand in 2008.
Compared with 2006, Chrysler Canada vehicles sales in these segments are up
60 per cent in 2007.

    Additional information and news from Chrysler LLC is available at:
    http://www.media.chrysler.com





For further information:

For further information: Ed Saenz, (519) 561-9571 (office), (519)
981-1362 (cell), ejs37@chrysler.com; Stuart Schorr, (519) 973-2253, (office)
(519) 562-7353, (cell), ss509@chrysler.com

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Chrysler Canada Inc.

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