Christina America Buys Baltex Swimwear Assets



    MONTREAL, Sept. 4 /CNW Telbec/ - In a move to further consolidate its
position as a world-leading swimwear manufacturer, Montreal-based Christina
America today announced it has purchased the assets of Baltex Swimwear. The
deal maintains the Baltex name and secures a significant number of Baltex
jobs. The transaction price was not disclosed.
    "This arrangement presents numerous opportunities in terms of product
development, customer relations and the ability to strengthen Christina's
already strong portfolio of brands," stated Kathy Van Ness, Executive Vice
President and Chief Marketing Officer of Christina. "Combining these two great
names and their well-known brands results in a number of synergies and creates
a strong entity which will permit us to expand our global foot print and
further reinforce our distribution channels. The purchase also provides an
important platform from which Christina can seek further acquisition and
expansion opportunities."
    Ms. Van Ness added, "The Baltex group joins both the Chrlstina America
and Gottex companies. We are taking a proactive, positive approach to build
upon our combined strengths as well as continue to provide outstanding service
to our customers and maintain the Baltex Canadian identity in the market."
    The Company said that a significant amount of positions at Baltex would
be maintained. The acquisition vaults Christina America to one of North
America's largest swimwear manufacturers.

    Established in 1952, Christina America has built a solid global
reputation by consistently developing products that consumers need, enhancing
the growth of its distribution lines, and extending its product lines to
expand its market share. Christina America is part of the SEA (Swim Experts
Alliance) Group.




For further information:

For further information: Media contacts: Rick Leckner, MaisonBrison,
(514) 731-0000; Josée Morin, Marketing Director, Christina America, (514)
850-2065

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CHRISTINA AMERICA

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