New advertising campaign by renowned photographer Josh Olins
MONTREAL, May 31, 2011 /CNW Telbec/ - Biotherm Homme, the world's
leading men's skin care brand, renews its collaboration with Chris Noth
as a spokesperson for the Force Supreme product line in North America.
The new ad campaign, starring Chris Noth, came alive during a photo
shoot in London under the expert eye of Josh Olins, an internationally
The advertisement will be featured in magazines as of June 2011 and will
focus on Force Supreme, a high-performance anti-aging skincare line.
"The past year has shown us that Chris Noth is the ideal Biotherm Homme
ambassador" explains Bradley Smith, Marketing Director of Biotherm in
North America. "Since Chris became the face of Force Supreme, the line
has made a 5 point gain to reach 55% share of market of the prestige
skincare market for men*. "Chris' casual, suave and elegant manner, as
well as his popularity with both male & female public certainly
contribute to that success."
About Chris Noth
Chris Noth is an accomplished graduate of the Yale School of Drama and
is known for his work in film, television and theatre productions. He
is currently playing on Broadway for the revival of That Championship Season. According to critics, this is the Broadway play to see this spring. He is also starring in the CBS series The Good Wife opposite Julianna Margulies. Chris Noth is represented by CAA, Sanders
Armstrong Caserta and Ford Models.
About Biotherm Homme
Founded in France in 1985, Biotherm Homme is the pioneer and
world-leading men's skin care brand in the selective market. For 25
years Biotherm Homme has broken barriers and eliminated taboos by
helping men feel comfortable about taking care of their skin.
Formulated from a base of Pure Thermal Plankton, the star ingredient at
the heart of the brand's efficacy, Biotherm Homme is sold in over
*Ceroy Canada, February 2011
For further information:
Biotherm Canada Press Relations