Chris Noth becomes the new face of Biotherm Homme in North America



    MONTREAL, Aug. 14 /CNW Telbec/ - Biotherm Homme, the world's leading men
skin care brand, has just named Chris Noth as a spokesperson for North
America.
    Chris will be the face of the new Biotherm Homme face care in the
upcoming campaign for Force Supreme. The ads are scheduled to appear just in
the time for the 2009 Fashion Christmas books and will run throughout 2010
simultaneously with the May release of the much anticipated sequel of the
movie Sex and the City. In this movie Chris has reprised his role as the
larger than life, dashingly handsome, Mr. Big. One of the most beloved series
in television history and a feature film that became an international success,
Sex and the City is a brand known around the world.
    "Chris Noth is the perfect Biotherm Homme Ambassador", explains
Marie-Josée Lamothe, Vice-President & General Manager for Biotherm, North
America. "While always exuding a casual, suave and elegant attitude, Chris
manages to create a bond with his audience remaining accessible and relatable
to both men and women equally, values which are important to Biotherm.
Charismatic and simple, Chris is a natural fit with the brand."
    Chris Noth is an accomplished graduate of the Yale School of Drama that
is known for his work in film, television and stage. He can next be seen in
the feature 'My One And Only" opposite Renee Zellweger as well the CBS series
opposite Julianna Margulies called The Good Wife. Chris Noth is represented by
CAA, Sanders Armstrong Caserta and Ford Models.

    About Biotherm Homme

    Founded in France in 1985, Biotherm Homme is the pioneer and
world-leading men's skin care brand in the selective market. For 25 years
Biotherm Homme has broken barriers and eliminated taboos while standing by men
and helping them feel comfortable about taking care of their skin to look and
feel better. In close relationship with its men customers and with an
unusually in-depth understanding of their skin, Biotherm Homme has become over
time the "friend" that challenges men to change their habits without
challenging who they are. Today, Biotherm Homme can be found in over seventy
countries. The Biotherm Homme line is formulated from a base of Pure Thermal
Plankton, star ingredient at the heart of the brand efficacy.




For further information:

For further information: Biotherm Press Relations: Virginie
Hotte-Dupuis, L'Oréal Canada, (514) 287-4645, vhottedupuis@ca.loreal.com,
www.biotherm.ca

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