Chocolaterie Bernard Callebaut is bullfrogpowered(TM)



    Legendary chocolate maker supports clean, green power

    CALGARY, June 5 /CNW/ - Bullfrog Power(TM), a leading Canadian provider
of 100 per cent green electricity, today announced that the chocolate factory
and head office building along with five additional locations of Chocolaterie
Bernard Callebaut have become bullfrogpowered.
    Under the agreement, which was announced in conjunction with Bullfrog
Power's official launch in Alberta, the legendary chocolatier will purchase
more than 1100 MWh of clean, renewable power from Bullfrog annually. In
Alberta, Bullfrog Power sources exclusively from 100 per cent made-in-Alberta
wind power that is EcoLogo(M)-certified under the federal government's
Environmental Choice(M) Program.
    With a history dating back to 1911 in Belgium, chocolate making has been
in the Callebaut family for four generations. Bernard Callebaut, a master
craftsman chocolatier, brought that tradition to Canada, founding his first
chocolate factory in Calgary in 1982. Since then, Callebaut has won the
admiration of chefs, authors, fellow chocolatiers, and chocolate lovers around
the globe for his gourmet chocolate creations. Bernard Callebaut's personal
desire to leave the world in better shape than his generation found it has
ensured that environmental good citizenship remains a priority for the
company. To that end, he has integrated a broad set of environmental policies
including extensive reuse and recycling initiatives into the chocolatier's
daily operations.
    "We feel we have a social responsibility to try and make a difference and
to do something to protect the environment, even if it costs a bit more," said
Bernard Callebaut. "We are pleased that our partnership with Bullfrog Power -
and their supply of 100% green electricity - provides us with another means of
meeting our obligation to the environment. Our hope is that we can motivate
others to join us in this quest."
    "We're delighted to welcome Chocolaterie Bernard Callebaut to the
community of bullfrogpowered businesses in Alberta," said Theresa Howland, VP
Western Region, Bullfrog Power. "By choosing to support clean, emission-free
wind power generated here in Alberta, Bernard Callebaut is taking real action
to reduce the company's environmental footprint and help address climate
change."

    About Bullfrog Power

    Bullfrog Power is a leading provider of 100 per cent green electricity.
Founded in 2005, Bullfrog provides homes and businesses in Alberta and Ontario
with an easy way to go green and help create a cleaner, healthier environment
for future generations. All of Bullfrog's power comes from clean, renewable
sources like wind power and low-impact water power that displace polluting and
carbon-intensive sources like coal. Bullfrog sources power exclusively from
generators that have received Environment Canada's Environmental Choice(M)
Program EcoLogo(M) certification. Thousands of Canadian homeowners and
hundreds of businesses have made the decision to become "bullfrogpowered" and
support the generation of clean, renewable power. www.bullfrogpower.com





For further information:

For further information: Simone Assad, Senior Marketing Specialist,
Bullfrog Power, Tel: (403) 802-4257, simone.assad@bullfrogpower.com; Blair
Cosgrove, The Message Parlour, Tel: (403) 210-1442, Mobile: (403) 889-4293,
blairc@themessageparlour.com; Peter Grobauer, Manager, Marketing, Chocolaterie
Bernard Callebaut, Phone: (403) 265-5777, Mobile: (403) 681-7405,
pgrobauer@bernardc.com

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BULLFROG POWER

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