Children's Birthday Parties Provide 20,000 Meals for Second Harvest with ECHOage.com



    TORONTO, Oct. 20 /CNW/ - Second Harvest, a charity which picks up and
delivers fresh food for those in need, has received over $10,000 in donations
from children, through ECHOage.com, a website that empowers children to make a
difference in the world, one birthday party at a time. Children who host
ECHOage parties request that guests make an online payment instead of bringing
a wrapped and packaged gift. Payments from guests are pooled for the purchase
of ONE meaningful gift for the birthday child and so that the child can make
ONE donation to a charity of their choice. Second Harvest is one of 5 Canadian
charities partnered with ECHOage in Canada.
    "It's amazing to think of the number of children who, just by
participating in this program, are helping provide fresh food for thousands of
other children and grown-ups in our community," says Second Harvest's
Executive Director Zoe Cormack Jones. "ECHOage has become a terrific partner
for Second Harvest."
    "Children and parents have embraced ECHOage wholeheartedly because it
gives kids a hands-on, practical way to put their knowledge into action," said
Debbie Zinman, Co-Founder of ECHOage. "Children are naturally compassionate,
as we have seen, and they are searching for opportunities to get involved in
activities that will improve their world."

    Every day, Second Harvest picks up donated, high quality fresh food,
which would otherwise have gone to waste, and delivers that food to 250 social
service programs in Metro Toronto. Second Harvest currently provides food for
about 15,000 meals a day to children in breakfast programs, seniors on fixed
incomes, women fleeing domestic abuse, psychiatric patients, homeless people,
and many others who have fallen on hard times.

    ECHOage was founded and created by two mothers - Alison Smith and Debbie
Zinman - who believe that children can improve the world one birthday at a
time. A North American company, based in Toronto, Canada, ECHOage is an
innovative online party planning website. ECHOage manages the online
invitation and RSVP process, facilitates the donation and issuance of the tax
deductible receipt, provides thank you notes and awards, and even saves
parents precious time and money.





For further information:

For further information: Debra Hubner, Communications Coordinator,
Second Harvest, Office: (416) 408-2594, or debrah@secondharvest.ca,
www.secondharvest.ca


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