Chicken Farmers of Canada clicks with Canadians



    OTTAWA, June 1 /CNW Telbec/ - Talking to Canadians about food safety and
nutrition has always been a large part of the mandate of Chicken Farmers of
Canada (CFC) and this week, the organization is taking a major step in its
online communications with the launch of its new blog, dubbed "Chicken Feeds."
    The goal of the blog is to create a dialogue between the organization and
consumers, and to discuss important issues such as animal care and to debunk
some of the urban legends, myths and general misunderstandings about chicken.
    "Now, more than ever, consumers want information about where their food
comes from, how it's raised and how it's handled," said David Fuller, Chair of
CFC. "We've always been a very transparent organization, and this blog is
another way that we can provide information to consumers, and just as
importantly, hear what matters most to them."
    While the blog will be focused on chicken, the content will be a mix of
informative articles and lighter topics, ranging from how the Canadian chicken
industry works to contests and prizes.
    "To some, it seems odd that an organization like ours would be getting
involved with blogging," said Lisa Bishop-Spencer, CFC's Manager of
Communications and one of the contributors to the blog. "But it's given us a
completely new way to interact with people, and to keep Canadians informed.
It's our commitment to openness, to giving people the information they want
and listening to their questions and concerns."
    Over the course of the next few months, CFC hopes that Chicken Feeds will
become a useful resource for Canadians and an active part of the conversation
about food and healthy living.

    Chicken Feeds can be found at http://www.chickenfeeds.ca. The Chicken
Farmers of Canada website remains at http://www.chicken.ca.




For further information:

For further information: Marty Brett, Senior Communications Officer,
(613) 566-5926, mbrett@chicken.ca


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