CHFA Kicks Off National Health Food Month



    Canadian Health Food Association Aims to Promote Benefits of
    Natural Health Products

    OTTAWA, Nov. 1 /CNW Telbec/ - Today, the Canadian Health Food Association
(CHFA) kicked off National Health Food Month during its awareness day on
Parliament Hill. CHFA delegates from around the country were in town to meet
with Members of Parliament and Senators to make them aware of the health
benefits associated with natural health products (NHP) and organic foods. This
year's National Health Food Month theme is "Celebrate Your Health Naturally."
    NHPs have become increasingly popular as Canadians look for better ways
to manage their health. Over 75 per cent of Canadians purchased natural health
products in 2005, according to an Ipsos Reid survey. There are currently
40,000 NHPs available in Canada, including: vitamins and minerals, herbal
remedies, homeopathic medicines, and traditional medicines. The Canadian NHP
industry is currently valued at over $2.5 billion.
    The Canadian organic foods industry is one of the fastest growing sectors
in Canadian agriculture, boasting sales of $1 billion in 2006. Organic food
production is based on a system of farming that avoids the use of conventional
pesticides and fertilizers. Organic foods, such as fruit and vegetables, are
processed without artificial ingredients, preservatives or irradiation.
    "Canadians are increasingly interested in the health benefits associated
with the usage of NHPs," said CHFA President and CEO Penelope Marrett. "More
and more studies have come out demonstrating these benefits, including recent
studies suggesting that vitamin D intake prevents cancer. We also know that
the daily intake of a multivitamin among women of childbearing age can
significantly increase the chances of having a healthy baby."
    Last February, Health Canada introduced its revised Canada Food Guide,
which recommends that Canadians, and especially women of childbearing age,
take a daily multivitamin, among other supplements, to promote health and
prevent illnesses. In addition, the Canadian Cancer Society announced last
summer its endorsement of the daily use of vitamin D as cancer prevention
therapy.
    CHFA strongly believes that giving citizens the appropriate tools and
incentives for health promotion can only lead to greater health care savings.
During their meetings with government officials today, CHFA has been and will
continue to bring up the possibility of introducing to NHP consumers the same
tax incentives available to Canadians who obtain prescription drugs and
medical devices.
    National Health Food Month runs through the month of November. More
information on related activities can be found at www.chfa.ca .

    The Canadian Health Food Association (www.chfa.ca) is Canada's largest
national trade association dedicated to the natural and organic products
industry. Our members represent the entire supply chain including growers,
manufacturers, retailers, wholesalers, distributors, and importers involved in
a variety of industry sub-sectors such as vitamin and mineral supplements,
herbal products, homeopathics, sports nutrition products, natural and organic
foods, fibres and health and beauty aids. CHFA member products support
Canadians seeking optimal health and quality of life.




For further information:

For further information: Catherine Fortin LeFaivre, CHFA Public
Relations, (613) 233-8906, Cell: (613) 447-1543, catherine@impactcanada.com;
Natalie Cajic, CHFA Communications Coordinator, (416) 497-6939, ext 234,
ncajic@chfa.ca


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