Jessica Winacott of Oshawa, Ontario chosen from more than 3,000 entries
TORONTO, Nov. 4, 2011 /CNW/ - From goofy grins to stand-out chins, the
extraordinary expressions of more than 3,000 candy-faced hopefuls came
in fast and furious in the Make Your Face a Maynards search - the first contest of its kind to transform one lucky Canadian
into a delicious candy treat.
Just in time for National Candy Day, November 4th, Oshawa, Ontario's own Jessica Winacott has been randomly selected from
the top 10 finalists to become a bite-sized confectionary celebrity as
the face of Maynards, Canada's #1 candy brand.
"I love Fuzzy Peach candy, so when my sister told me about the Make Your
Face a Maynards contest, I spent an hour making funny faces on my
webcam to get it just right," said 24-year-old Winacott. "The face I
ended up with is the kind of pucker that happens from stuffing one too
many in your mouth…if there is such a thing!"
Entries were judged not only on the appeal of the photo submissions, but
on the creativity of their expression and fit with the Maynards'
personality. Winacott designed herself into a Maynards Fuzzy Peach,
making sure her big eyes and perfect pucker popped to depict the
'peachy tang' she describes in her entry. Overall, her candified
features made for an unusual, expressive, and deliciously odd
combination, perfect for a Maynards treat.
"Our fans are passionate about their candy, and with this contest we
wanted to give them the chance to have fun with their favourite
treats," said Jessica Sheth, Brand Manager, Maynards Candy. "As the
grand prize winner, Jessica Winacott will be preserved in candy history
as the first ever face of Maynards."
Bite me, anyone? In addition to receiving a year's supply of her own
candied faces, Winacott will receive $5,000 and a trip to the Maynards
factory to see how the candy is made - not to mention the celeb status
that comes with being the immortalized as a Maynards.
"After I found out that I was named as one the top 10 finalists, I
thought I was already so lucky, but winning the grand prize and having
my face actually turned into a Maynards candy is unbelievable!" said
About the Contest
Between July 29 and September 30, candy-faced wannabes were invited to
upload a photo of their best Maynards face to the Maynards Canada Facebook page (www.Facebook.com/MaynardsCanada) and morph their fabulous features
into virtual candy caricatures based on one of Maynards' most popular
treats: Sour Patch Kids, Fuzzy Peach, Sour Cherry Blasters, or Swedish Berries.
After transforming their faces, candied Canadians created virtual custom
pack designs to show off their new candy look, along with a brief
statement as to why their face would be the perfect match for Maynards.
For more information, visit www.maynardscandy.ca
About Kraft Foods Inc.
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an
unrivaled portfolio of brands people love. Proudly marketing delicious
biscuits, confectionery, beverages, cheese, grocery products and
convenient meals in approximately 170 countries, Kraft Foods had 2010
revenue of $49.2 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011,
Kraft Foods announced plans to divide and create two independent public
companies: a high-growth global snacks business and a high-margin North
American grocery business. The transaction will take at least 12 months
to complete, during which time plans regarding the structure,
management, governance and other matters will be announced. A leader in
innovation, marketing, health & wellness and sustainability, Kraft
Foods is a member of the Dow Jones Industrial Average, Standard &
Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability
Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
Image with caption: "S-weet! Oshawa, Ontario's Jessica Winacott, 24, will be Canada's first face of Maynards Candy. From the more than 3,000 candy-loving Canadians who entered the Make Your Face a Maynards contest, Jessica's deliciously odd face will actually be turned into a Maynards. Take a bite out of that! (CNW Group/Kraft Foods)". Image available at: http://photos.newswire.ca/images/download/20111104_C2693_PHOTO_EN_6163.jpg
SOURCE Kraft Foods
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