Chevrolet Silverado Is The 2008 Canadian Utility Vehicle of the Year



    TORONTO, Feb. 13 /CNW/ - In an early morning press conference at the
opening of the Canadian International Auto Show in Toronto, the Chevrolet
Silverado was declared the 2008 Canadian Utility Vehicle of the Year by the
Automobile Journalists Association of Canada (AJAC).
    The Chevrolet Silverado was chosen the overall winner from amongst
twenty-six eligible vehicles in the Sport Utility and Pick-up Truck
categories.
    "We truly appreciate this vote of confidence from such a large body of
Canada's automotive experts," said Marc Comeau, GM of Canada's vice president,
sales service and marketing. "Our goal is to provide customers with cars and
trucks that offer leading designs and fuel-efficient technologies, with
eye-catching style and an overall level of perceived quality typical of more
expensive vehicles. This award tells us we're delivering on that goal."
    AJAC's 2008 Canadian Car of the Year Awards (CCOTY) co-chair, Paul
Williams, commented, "With manufacturers introducing an increasing number of
new vehicles each year, consumers may find it harder to keep track of what's
available in the marketplace, and how one vehicle differs from another. The
AJAC Canadian Car of the Year program identifies and categorizes all the new
vehicles each year, then subjects them to detailed testing in real-world
situations. It's not a popularity contest; it's a thorough, objective and
trustworthy process to help consumers make informed purchase decisions".
    AJAC's annual Canadian Car of the Year awards program was created in 1985
with the purpose of providing consumers with sound, comparative information on
vehicles that are new to the market. For that reason, the vote results that
determined today's winners are available to consumers as a resource buying
guide on the AJAC web site. Also available are the comparative test data
derived from the journalists' extensive four day evaluation of over 170 new
vehicles in Niagara-on-the-Lake, Ontario in October. This annual event is
known in the industry as "TestFest". Shell Canada is the official fuel
supplier of the event.
    The rigorous TestFest evaluation program includes real world driving on
public roads - exactly where consumers drive so that the test and vote results
posted to the AJAC web site are directly relevant to potential car and truck
buyers.
    Still looking to buy a 2007, 2006, or even a 2005 vehicle? AJAC archives
the comparative test data from previous years on its web site.
    Photos from today's award announcements, the December 4th category
winners, and the TestFest evaluation event, are available for print and
broadcast media under "Canadian Car of the Year" "Photo Gallery" on the AJAC
web site.
    In addition, our AJAC journalists who evaluated the brand new models at
TestFest are available across Canada for interviews to talk about the vote
results and comparative data. Media are invited to visit the AJAC web site and
log-in under "Ask An Expert", then choose the "Media" link to access interview
information once validation has occurred.

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    This press release was distributed by the CNW Group: the official
    newswire of AJAC.
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For further information:

For further information: on the 2008 Canadian Car of the Year Awards,
either visit our AJAC web site at www.ajac.ca, call the AJAC office at
1-800-361-1516, or send us an email: beth@ajac.ca


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